YouTuber Explains Why YouTubers and Fans Act the Way They Do
On Psych IRL, Donna (no last name used) gets into the psychology behind YouTubers and their fans, a must-watch for social platform entrepreneurs.
Should Content Creators Consider NFTs and Creator Coins?
NFTs and creator coins have become media darlings of late. We love their potential too. Read on to learn more how these benefit content creators without the technical jargon.
Forget Jack: Anne of All Trades Masters Content
She started her blog as an accountability tool to finish projects. Surprisingly, her audience grew and Anne of All Trades become a business.
Listen Up! Audio Content Grows Bigger Business
Billions, millions, and a milestone for audio content in 2021. There’s no better time for podcast entrepreneurs.
Audience Inspires Blogger’s Business Expansion
A content entrepreneur tells why going small has meant big things for her business. She tells how her beauty blog turned her into a microinfluencer educator.
Publishing Platform Seduction: Are Substack, Medium, and Revue Worth It?
What’s the news? Growth is ahead for publishing platforms. Substack is raising another $65 million round of capital. The investment would put the company value at $650 million. And earlier this year, Twitter entered the newsletter platform business with its...
D&D Dice Goblin Rolls Big Win for His Content Creator Empire
Ryan Brainard told his fans it’s “all bananas” when he quit his full-time job in June 2020 to become a professional YouTuber and content creator. That career twist wasn’t in his mind a couple of years ago when he debuted his YouTube channel, Rybonator – a place for...
The 3 C’s at the Core of Content Strategy
Strategy is defined by Merriam-Webster as "a careful plan or method for achieving a particular goal usually over a long period of time." That's easy enough to understand: You need a goal, and you need a plan to get there. When it comes to a content strategy, the goal...
What is Content Delivery?
When you're on the internet watching videos, perusing pictures, listening to music, or reading blogs, do you ever stop to wonder exactly how that content made it from the original creator to your computer screen? After all, content doesn't just magically appear,...
What is Digital Content?
These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information...
What is Content Curation?
What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Content curation is now becoming a marketing staple for many companies with a successful online presence....
Following the Money: The Pros and Cons of Stability
I have good news and bad news about the information industry, both in the same statement: For decades, industry growth has been stable and steady. It's typically a 5% growth rate per year, and it always has been. It varies slightly, but overall, the industry is...
What is Content Marketing?
What is Content Marketing? "Content marketing" is a blanket term that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. According to Content Marketing Institute, the formal process...
The Top 100 Companies in the Digital Content Industry
As always, the EContent 100 represents the most important companies in the digital content industry, but it also reflects the trends in the industry that will be integral to success in the coming year. Within these pages, we hope you’ll find the solutions you need to...
The 100 Companies that Matter Most in the Digital Content Industry
In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing....
How to Make a Brand Newsroom Work for Your Small or Medium Sized Business
In a 2013 post, Newsweek journalist and HubSpot writer Dan Lyons writes, “It’s Happening: Corporate Media is Getting Better than Mainstream Media.” The brand newsroom began pushing its boundaries--moving beyond being a dumping ground for dry press releases. Big brands...
What You Can Learn from Short-Form Video
Less, as they say, is often more. And that adage certainly seems to apply to online videos, per the latest research. Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message...
The Difference Between Journalists and “Content Creators”
Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of...
What is a Content Farm?
The term content farm is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. Many people point to an article in ReadWriteWeb as the first time the term was used, but it is...
A Guide to Emotional AI for Business
Emotional AI (or emotion recognition AI) can be described as the automated detection of human emotions and feelings using software. Emotional AI is also known as affective computing, combining AI techniques such as machine learning with the field of human psychology....
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