How Listening Posts Can Make You More Self-Aware
Listening posts can reveal the feedback we miss. Here’s how staying open to criticism can make you more self-aware and better serve your audience.
Not All Content Needs to Be Published
Outside of these weekly posts on The Tilt, I’ve been writing quite a bit about other things. These are things I don’t normally write about. This never happened years ago because everything I wrote needed to be published. I would create and share and share again,...
The Two Questions Behind Perfect Content
The best content should do two things: take care of you and take care of someone else.
Is Your Bucket List Too Small?
What if your biggest goals weren’t about you? A better bucket list may begin with helping people you’ll never meet.
Your Superpower Is Obvious to Everyone But You
The thing that makes you different may already be obvious to everyone around you. You just have to ask.
Would You Bet on What You Believe?
The beliefs shaping your biggest decisions may be the ones you’ve never bothered to question.
Stop Marketing to Strangers
The biggest marketing opportunity may not be finding more people. It may be taking better care of the people who already know you.
Your Tilt Is Not What You Think
Being different with your content creation is not enough. The market has to care.
When You Become the Product
A funny thing happens when you build a business around a specific talent, movement, or mission. At first, people come for the idea. They come for the newsletter, the podcast, the event, the workshop, the book, the research, the community, or whatever wonderful little...
What Do You Do All Day?
My wife and I took my dad to see Masters of the Universe this week. Super fun movie. My dad is easygoing, lovable, and asks many of the same questions over and over. The number one question he asks is, “What do you do all day, Joe?” Years ago, I used to just tell him...
What If the Answer Is Less, Not More
Maybe the answer isn’t more. Maybe it’s less. A simple four-question test for seeing what’s getting crowded out in your life.
Why Do You Believe What You Believe?
If you can’t fairly explain the other side of an argument, belief, or opportunity, there’s a good chance you haven’t examined your own side deeply enough.
The Content Opportunity of a Lifetime
In a few years, it will be extremely difficult to build a media asset based on human trust. That means today is a huge opportunity for human-created audiences.
How Human Content Can Beat Synthetic
Your content creation has served its final purpose. It’s creating a replacement. But there is a way to fight back.
Failure Is the Job
We spend most of our lives trying to avoid failure. The problem is we need it now more than ever.
The Advice I’m Giving My Kids in 2026
The older I get, the more I realize how many big decisions I made without questioning where they came from. Some of those beliefs helped me. Some needed a closer look.
Mom’s Fingerprint Test (Do You Pass?)
In a world of AI updates and algorithm chasing, the work that wins is the work only you could make. Here’s how to pass Mom’s Fingerprint Test.
Stop Trying to Build a Community
Everyone wants to build a community…but they are focused on building the wrong thing.
I Wanted More Good Years
It’s been 12 months since I’ve been on my new health path. Here are the results.
The Best Marketing Is Not About You
If you want to win in marketing, involve others in the experience (without asking for anything in return).
