When You Become the Product
A funny thing happens when you build a business around a specific talent, movement, or mission. At first, people come for the idea. They come for the newsletter, the podcast, the event, the workshop, the book, the research, the community, or whatever wonderful little...
What Do You Do All Day?
My wife and I took my dad to see Masters of the Universe this week. Super fun movie. My dad is easygoing, lovable, and asks many of the same questions over and over. The number one question he asks is, “What do you do all day, Joe?” Years ago, I used to just tell him...
What If the Answer Is Less, Not More
Maybe the answer isn’t more. Maybe it’s less. A simple four-question test for seeing what’s getting crowded out in your life.
Why Do You Believe What You Believe?
If you can’t fairly explain the other side of an argument, belief, or opportunity, there’s a good chance you haven’t examined your own side deeply enough.
The Content Opportunity of a Lifetime
In a few years, it will be extremely difficult to build a media asset based on human trust. That means today is a huge opportunity for human-created audiences.
How Human Content Can Beat Synthetic
Your content creation has served its final purpose. It’s creating a replacement. But there is a way to fight back.
Failure Is the Job
We spend most of our lives trying to avoid failure. The problem is we need it now more than ever.
The Advice I’m Giving My Kids in 2026
The older I get, the more I realize how many big decisions I made without questioning where they came from. Some of those beliefs helped me. Some needed a closer look.
Mom’s Fingerprint Test (Do You Pass?)
In a world of AI updates and algorithm chasing, the work that wins is the work only you could make. Here’s how to pass Mom’s Fingerprint Test.
Stop Trying to Build a Community
Everyone wants to build a community…but they are focused on building the wrong thing.
I Wanted More Good Years
It’s been 12 months since I’ve been on my new health path. Here are the results.
The Best Marketing Is Not About You
If you want to win in marketing, involve others in the experience (without asking for anything in return).
Fitting In Is Overrated
Not sure why, but I was thinking about my junior high school choir the other day. We were about as good as you’d expect. The goal, it seemed, was to blend in with each other and actually finish a song. Low standards, but necessary. There was one boy in our group who...
The Free Book That Changed My Life
I downloaded a free book over 20 years ago. It helped me start and build a business. I’m trying to return the favor.
Choosing as the AI Superpower
Maybe in a world of AI, choosing becomes a superpower. Here’s how to take advantage of this trend.
What’s Really Holding You Back (a story of Team USA)
You can give everything you have, but some things hold you back that you can’t see.
A Few Things That Freaked Me Out Recently
Is technology changing us for the better?
Content Doesn’t Need a Heartbeat
What is happening with the creation of AI content has happened before… many times.
Short-Form Content May Be Eating Your Future
Are creators serious about what short-form content is doing to their audiences?
If Your Content Vanished, Would Anyone Notice?
Why communicating your “beliefs” in your content is the most important thing you can do. What do you stand for?
