Comedy and crime? Georgia Hardstark and Karen Kilgariff turned the two into the hit podcast My Favorite Murder in 2016. Each week, the duo discuss a single true crime case with one doing the explaining and the other doing the reacting.
Last week was episode no. 271. Monthly downloads have totaled over 30 million. A few weeks ago, My Favorite Murder launched a weekly mini-episode exclusively for its Fan Cult members ($39.99 a year).
The duo’s success also led them to found the Exactly Right podcast network. In 2019, Stitcher and Exactly Right did a deal reportedly worth $10 million for ad representation and development resources for the podcast network. Today, they and their team host over a dozen podcasts, including My Favorite Murder, that fit their model of “bold, creative voices” who bring “provocative, entertaining, and relatable stories for audiences everywhere.”
My Favorite Muder: Facebook (473K) + Twitter (380K) + Instagram (997K)
Exactly Right Media: Facebook (14.4K) + Twitter (66.1K) + Instagram (138K)
Why we’re a Stan: Georgia and Karen found the tilt to stand out in a sea of true crime podcasts. They also took ahold of their future, founding a new podcast network as the home for My Favorite Murder as well as other podcasts that fit with their voice.
About the author
Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. An IABC Communicator of the Year and founder of G Force Communication, Ann coaches and trains professionals in all things content. Connect with her on LinkedIn and Twitter.
