How Mike Melnotte Built an Authentic Brand for Reuben the Bulldog

Entrepreneur: Mike Melnotte Business: Reuben the Bulldog Tilt: Authentic, feel-good dog video content Primary Channels: Instagram (44K), YouTube (197K) Other Channel: Facebook (40K) Time to First Dollar: 1 year Revenue...
How to Calculate ROI for Content Entrepreneurs

How to Calculate ROI for Content Entrepreneurs

It can be hard to find motivation in the business numbers – especially early on when it feels like the needle barely, if ever, moves. But you do have numbers, and they do have value. And that is why you need to calculate ROI. Every download of a video or podcast....

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