A judge on the hit reality baking show Crime Scene Kitchen, YouTuber Yolanda Gampp created How To Cake It to help bakers take their culinary skills to the next level. The YouTuber (4.34M) and Instagrammer (2.7M) teaches how to build cakes in the form of waffle cakes, as an homage to Eleven from Stranger Things, takeout boxes with fried rice, and a 10-pound Popeyes chicken Sandwich.

YouTuber Yolanda Gampp inserts explanation cutaways for each part of the baking process and details how she approaches each cake theme from start to finish. She also created a separate channel, How to Cake It Step by Step, where fans can watch without Yolanda’s commentary. 

The baking guru also developed her own master class for aspiring bakers. Participants pay $79.99 per class to learn the fundamentals of baking and her A-to-Z decorating techniques and have monthly cake talks with the baker herself. 

#HowToCakeIt creator @Yolanda_Gampp recognized some audiences prefer to watch without the audio commentary, so she created a second #YouTube channel. #Stan #ContentEntrepreneur #CreatorEconomy Share on X

Why we’re a Stan: Yolanda knows her audience – introductory-level bakers. She also learned a subgroup of her audience preferred to learn without her explanations, so she dedicated a second channel to their preferred method without having to create new content.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.