Adlucent Report Reveals Younger Generations See Personalization as a Requirement
Adlucent, an integrated digital marketing and analytics agency, released the results of its recent consumer survey, “Personalize-To-Play: The Next Generations’ Digital Marketing Sentiment Report.” Adlucent’s survey of 900 U.S. consumers aged...
Gladly Introduces In-App Chat, JetBlue Among First to Launch New Customer Service Contact Channel
Gladly, the company making customer service radically personal, today announced a new capability that allows companies to offer live chat from within their branded mobile applications. With this feature, consumers can now chat with customer support teams right from...
Sameer Shariff, Founder & CEO of Impelsys discusses Leveraging Technology to Push Frontiers of Academic Publishing
Leveraging Technology to Push Frontiers of Academic PublishingAcademic publishing is now facing new kinds of challenges leading to shrinking revenues, like crowd knowledge sourcing which brought about free access to information and technologies have started putting up...
Sunil Thomas, Co-founder and CEO of CleverTap Explains How to Retain More Users and Grow Your Revenue
Retain Your Users for LifeFor brands of all sizes, retaining more mobile app users is of paramount importance. It’s the lifeblood of your business and a critical factor in your ability to sustain growth. But in today’s mobile-driven world, it’s...
Creative From the Start: How Wiley Creates More Dynamic and Innovative Content
In 1807, Charles Wiley opened a print shop, which became the publisher John Wiley & Sons. Now known simply as Wiley, it’s branching out. “We still use the term publisher,” says Brian Morrison, Wiley’s creative director of corporate...
How to Spot Influencer Fraud: Five Red Flags
Influencer marketing can seem like the wild west—a society without law and order filled cavalier personalities and epic standoffs between brand and influencer. The negative headlines surrounding influencer marketing, which range from fake followers and...
CMS Implementation—Project Management
I don't think anyone would argue with the proposition that implementing a content management system, or even an intranet re-launch, needs to be managed as a project. Some businesses have well-established project management methodologies, such as consultants and...
The Evolution of Knowledge Management: This Time It’s Personal
Get a GripDesktop search tools offer one way to contend with PKM, but they don't provide a way to get to information that you might need another time or to pick and choose the material you want to save. Other tools such as Net Snippets provide a way to save...
Name With The Face: Peter Pawlowski, Software Engineer and Lead Linguist, Vivisimo, Inc.
Name With The Face: Peter PawlowskiJob Title: Software Engineer and Lead LinguistOrganization: Vivisimo, Inc.www.vivisimo.comJob Function: Vivisimo provides clustering technology used to enhance search results. "Our product, Vivisimo Velocity, organizes results of a...
David Gang, CEO & Co-founder of Perfect Sense Digital on Delivering the Experiences You Want and Your Customers Expect
As customer behavior continues to shift from passive to active engagement with brands - due to digital transformation - the technology companies use to distribute content has to be flexible and efficient. Companies no longer have the luxury of waiting 6-12 months for...
Sameer Shariff, Founder & CEO of Impelsys on Unlocking the True Potential of Technology
The goal of technology is to make our everyday tasks easier and faster. We have witnessed how various technologies have transformed the publishing and education industry in past two decades. We have seen emergence of numerous products and services that have added to...
Georgios Papadopoulos, Founder and CEO of Atypon, Discusses What Publishers Want Most from their Publishing Platform.
Atypon is the largest technology company in the scholarly and professional publishing industry, and our online publishing platform, Literatum, is the most widely used.Literatum has been in continuous development for over 20 years. That’s given us time to...
Gal Oron, Zoomin CEO and Joe Gelb, Zoomin President & Head of Business Development Discuss Leveraging Your Product Content to Ensure Success
Zoomin helps organizations deliver content on-demand, across all customer touchpoints, quickly, easily and precisely. Zoomin’s next generation publishing platform enables your customers to instantly zoom into the precise content they need, when and where they...
Georgios Papadopoulos, CEO and Founder of Atypon Discusses Putting Publishers In Control
Atypon develops software essential to the business of online publishing. Literatum, our publishing platform, is home to more than 10,000 journals, 20 million articles, 150,000 eBooks, and 1,800 websites for over 1,400 societies and publishers.Much more than a...
Cloudinary Launches AI-Enabled Video Management Platform
Cloudinary, the media management platform for many brands, unveiled major enhancements to its video management solution, including new AI capabilities to accelerate the entire video workflow process and help companies improve customer experience and engagement....
Offerpop Becomes Wyng
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop...
How Google Is Addressing Fake News
Google has acknowledged that "fake news" is a persistent and challenging problem in the tech industry--one that has the potential to impact society at large. Because Google wants to present itself as a trusted source of information, it has a vested interest in keeping...
What Niche Publishers Know That Mass Media Overlooks
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:Emu Today & Tomorrow, a magazine for emu farmersTwins, a...
Maestro CMS Offers CM Integrated with WebTrends Web Analytics
Maestro CMS, a provider of content and communication management delivered as a Web service, has announced that it intends to provide businesses with an end-to-end solution for content and communication management and Web analytics. Maestro CMS customers will...
Wolters Kluwer Health Launches Brand Probability File
Wolters Kluwer Health, a global provider of information for healthcare professionals and students, announced the launch of its new Brand Probability File, which simplifies data analysis for brand vs. generic decisions. It is offered under the Medi-Span product line,...
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