Use Ebooks to Boost Your Company’s Profile and Bottom Line
BEFORE BYLINING AND PRIOR TO PUBLISHINGEager to attack that keyboard and start churning out the pages? Curb that enthusiasm for a moment, and remember to complete the necessary due diligence first. That starts with researching the competition closely to learn what...
The Art of Having a Proactive SEO Strategy
Being proactive in SEO is perhaps the most abstract of the 5 Pillars of SEO. It is also perhaps the most important. The simplest way to think about proactiveness and how it relates to SEO is to always be informed and prepared. Sandra Wallace not only needs to...
A Guide to Web Content Management for Multichannel Delivery
In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, "multichannel" referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing...
EContent Infographic–Content Localization by the Numbers
7 Ways to Create a Premium Edition of Your Ebook
If you've published a digital book designed for e-readers such as Kindle, you should consider taking that same content and publishing it with additional media as a premium version, at a premium price, for users willing to pay more for more content.With Apple's iBooks...
Social Media Debate
While it might seem that choosing the 100 companies that matter most in the econtent industry is our biggest challenge in this issue, I find the more difficult (and fun) aspect of participating in the selection of the annual EContent 100 list is figuring out what the...
Salesforce Launches CMS
Salesforce announced the launch of a content management system, Salesforce CMS. According to the company, Salesforce CMS is a hybrid CMS that allows content creators to draft content and then "syndicate it to any digital touchpoint, whether it’s an...
The Atlantic Makes a New Mark
The Atlantic has launched a new design and product experience—most striking through a new logo and visual identity; a complete redesign of the print magazine, beginning with the December issue, out today; and an iOS app that now offers a more curated, visual,...
In Focus: Newstex, LLC
Type “Newstex” into a search engine and not only do you pick up a number of hits on the company itself, but you’ll find links to individual bloggers proudly announcing their affiliation with Newstex’s Blogs on Demand. This pride is justified,...
An Interview with Svetla Yankova, Product Marketing Manager, Telerik
Name With the Face: Svetla YankovaJob Title: Product Marketing ManagerOrganization: TelerikURL: sitefinity.com; telerik.comJob FunctionIn her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses...
Localizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
Why Marketing Teams Are a Cyber-Target
When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...
CyberAlert Launches BlogSquirrel Blog Monitoring Service
CyberAlert, Inc., a media monitoring company, has announced the launch of BlogSquirrel, a service that is designed to enable businesses to efficiently monitor the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily...
AI: The Good News and the Fake News
A previous installment of this column asked, “Can Machine Learning Help Fight Fake News?” The 2017 column examined why automated fact-checking is such a complex problem. In the interim, the malaise of misinformation has multiplied. But recent advances in...
DoubleVerify Acquires Ad-Juster
DoubleVerify ("DV"), an independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights...
Yellowfin 9 Delivers New End User Experiences
Yellowfin, an analytics vendor, announced the release of Yellowfin 9 which introduces an incredibly flexible action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience. This ground-breaking...
The Best Strategies to Monetize Your Short-Form Video
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...
How Technology, 5G, Familiarity, and Community Shape Mobile Content
The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens approaching “phono...
How to Be a Credible, Immersive, and Expert Content Provider
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...
