Category: Commentary

I have good news and bad news about the information industry, both in the same statement: For decades, industry growth has been stable and steady. It’s typically a 5% growth rate per year, and it always has been. It varies...

Are you a journalist? Does a chill run up your spine when people start talking about “content”? Are you confused by the idea that working in a newsroom makes you a “content creator” and not just a...

Google has been a major player in digital advertising since the industry’s inception, and along with Facebook, it is one of the sector’s two giants, combining to account for 85% of the market. The company has made a...

Content is a valuable tool to engage and nurture prospects, and marketers/entrepreneurs spend a lot of time planning, writing, and publishing content to grow audiences, drive new prospects into their company pipeline, and build...

As we watch newspapers continue to struggle with the digital transformation, it’s worth looking at another time in history when newspapers grappled with a disruptive technology. That’s right, the introduction of the...

The smell of burnt rubber and champagne fills the air. A flash of fireworks invades my eyes and my ears are still ringing from the roar of engines now silenced. With confetti raining down around us, a hundred lenses all turn in...

Content management is a broad discipline. I find it useful to distinguish between content that helps enhance the customer experience or content critical to a business process. Roughly, whether the content is external facing or...

During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social...