Three years ago, nano-influencer and YouTuber Jen Lauren created her channel to post about her passion for fitness and health in a new and unique way. She had struggled to find workout reviews on YouTube, so she created her own reviews of workout classes in New York City. Her first videos zeroed in on popular workouts hotspots, including New York Pilates, Y7 Yoga, and a Barre3 class. 

Today, the nano-influencer also covers the fitness and lifestyle gamut for her 4.9K subscribers, along with her 3.8K Instagram followers. She has a small but interactive collective of fitness fanatics, making it feel as though they know Jen intimately. 

Nano-influencer Jen Lauren found her #ContentTilt, reviewing workout classes in New York. Now she covers the fitness and lifestyle gamut. #YouTube #CreatorEconomy #ContentEntrepreneur Click To Tweet

She sends media kits directly to brands she wants to collaborate with, charging $350 per Instagram feed post or a brand mention on YouTube. 

Why we’re A Stan: Jen took a problem she encountered – finding helpful reviews on workout locations  – and created a solution. The nano-influencer found her content tilt and has fostered a group of followers who eagerly supports her content.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.