The Power of Celebrity: Emotion, Authenticity, and Engagement
Did you know that One Direction star Harry Styles is the happiest celebrity on Twitter? I have to confess that was news to me too. Data scientists at the semantics analytics firm Adoreboard used the text analysis methodology Toneapi ?to detect and interpret emotions...
Seismic Integrates with Marketo to Deliver New Capabilities for Revenue-Driven Marketers
Seismic, an enterprise-grade sales enablement solution, announced it will join Marketo’s LaunchPoint ecosystem, the a robust community of partner technologies. The integration is meant to improve lead scoring and advanced campaigns for marketers while...
censhare AG
censhare’s purpose is singular. It is to make your life easier. Whether you are a marketing manager arduously sifting through a sea of collateral or a product manager working tirelessly to piece together a seemingly infinite amount of data, our software makes it...
EContent People’s Choice Awards 2019
The people have spoken! We always bring you the EContent 100 list in our final issue of the year—and we will in 2019—but we decided to try something different. We presented readers with a list of the 2018 EContent 100 winners and asked them to vote on...
Meet Generation C: Creatively Connecting Through Content
Generation Creative Control Ads targeted at Generation C don't appeal to some vague, generalized ideal of what's cool. They appeal directly to YOU. It's about what you want to create; it's about what you want to consume. Whatever your ideas are, whoever your friends...
Can Blockchain Combat Fake News?
When I first started reading about blockchain, it was usually in conjunction with bitcoin, the digital currency used to value transactions on the internet. Blockchain is the technology that manages the database on which bitcoin transactions are stored, but confusion...
Thunderhead Releases Thunderhead NOW 4.0
Thunderhead, an enterprise communications company, has announced the release of Thunderhead NOW 4.0, the next version of its enterprise communications platform. NOW 4.0 extends the functionality of the NOW platform to the edge of the enterprise, integrating...
Five Content Marketing Tools to Increase Customer Retention Across Channels
According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.Additionally, your...
Digital Marketing & Voice Search: What Marketers Need To Know
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in...
Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...
Go With Your Gut: When You Can Ignore the Algorithms
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a...
If Two Heads Are Better than One, Try 7,000 with Wikipedia
As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...
Buying & Selling…But What About Marketing?
Every April, when the Buying & Selling eContent event gets underway in sunny Arizona, I wonder yet again about the nearly invisible role marketing plays in the econtent industry. Because of our mystery-profession status, what marketers do for an organization is...
Thomson Derwent LitAlert Now Available on STN
Thomson Derwent, a business of the Thomson Corporation, has announced that LitAlert--a database of value-added U.S. litigation affecting intellectual property -- is now available on STN International (STN file name LITALERT). LitAlert records are created by the...
Nat Geo: Blazing New Trails for Programmatic VR Advertising
Company: Nat GeoNational Geographic has been bringing the world to families in their homes for generations. Whether the magazine comes to your mailbox or the National Geographic (Nat Geo) TV channel is one of your favorites, the brand is iconic. It’s more...
AT&T and Accenture Sign $500 Million Agreement
AT&T and Accenture have announced a five-year, $500 million agreement designed to transform AT&T's residential credit and accounts receivable management functions to support AT&T's growth plans into the local services market and provide the company with new...
Would You Quit Social Media If You Could?
On the average weekday, I spend hours sorting through my social media feeds--mostly Facebook and Twitter. I fire up HootSuite to make this task a little easier and dutifully retweet, share, and schedule posts. For many of us, managing social media has gone from a way...
Facebook’s Problem is a Data-Ownership Problem
After more than 20 hours of Congressional testimony, it was Representative Marsha Blackburn (R-TN) that asked the right question to Mark Zuckerberg: “I think what we're getting to here is, who owns the virtual you? Who owns your presence online?”...
What’s at Stake for Content Creators in the Net Neutrality Debate?
The Other Side of the Coaxial CableIt's easy to assume that virtually all content providers support a free, open, and neutral internet unsullied by bandwidth throttling, paid prioritization, and blocked content; however, the issue is not so simple for many. Some...
Rethinking the Value Proposition of Your Digital Content
Today’s publisher lives in a digital world. The internet as we know it began over 25 years ago. The great and powerful iPad – once touted as the salvation for publishers – is already almost a decade old. While print is not dead and will continue to...
