Where's the EIA? If EIA is so great, then why is it apparently practiced so little? There are several plausible reasons.Many IA specialists concede a generalized failure across the industry in getting the message of enterprise IA across to senior corporate leaders in...

repubHub is an innovative content network enabling anyone to reuse and republish content from world-class publishers. repubHub also empowers publishers with a syndication platform to safely and easily license content to others. repubHub is produced by iCopyright.com,...

The brave folks at the Pew Research Center's Internet & America Life Project interviewed 799 teens to get a better understanding of how the kids interact with online video. From April 19- July 14, 2011 the teens were asked about their online behavior, and Pew put...

Name With the Face: Jason Harris Job Title: Director of Customer SuccessOrganization: WochitURL: wochit.com Job FunctionAs director of customer success for Wochit, a cloud-based video creation platform, Jason Harris leads a team that...

censhare’s purpose is singular. It is to make your life easier. Whether you are a marketing manager arduously sifting through a sea of collateral or a product manager working tirelessly to piece together a seemingly infinite amount of data, our software makes it...

The people have spoken! We always bring you the EContent 100 list in our final issue of the year—and we will in 2019—but we decided to try something different. We presented readers with a list of the 2018 EContent 100 winners and asked them to vote on...

Generation Creative Control Ads targeted at Generation C don't appeal to some vague, generalized ideal of what's cool. They appeal directly to YOU. It's about what you want to create; it's about what you want to consume. Whatever your ideas are, whoever your friends...

According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.Additionally, your...

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in...

Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a...

As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...

Company: Nat GeoNational Geographic has been bringing the world to families in their homes for generations. Whether the magazine comes to your mailbox or the National Geographic (Nat Geo) TV channel is one of your favorites, the brand is iconic. It’s more...