To make money you've got to spend money, they say-and dollars carefully invested in marketing can pay particularly high dividends, provided they're positioned behind the right strategies. This can be especially true of digital marketing, as the cost of entry is often...

Uncertainties around monetization remain among the most significant and challenging for content creators to overcome. Understanding the scale and complexity of those issues is critical for anyone operating in content creation today, which means also gaining an...

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey. More specifically, geolocation data...

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks.How do you overcome...

Native ads--ads that reside seamlessly within content, giving the appearance of editorial material--have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the...

Picture a world where we didn't have reruns of The Office all the time. Where we didn’t see countless memes and gifs of Michael Scott screaming at the top of his lungs. It's great content and people still love it – over and over again.Most businesses...

Name With the Face: Mia QuagliarelloJob Title: Head of CurationOrganization: FlipboardURL: flipboard.comJob FunctionAs head of curation for Flipboard--which allows users to easily create, edit, and share magazines using content from the web--Mia...