A Vertical Guide to Content Marketing
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own...
A Guide to Robotic Process Automation Software
RPA is an imaginative acronym that alludes to robots but the reality is more prosaic. RPA or Robotic Process Automation actually refers to software that automates repetitive tasks performed by office workers. RPA robots are intended to mimic tasks performed by humans...
Q&A: How Podcast Advertising is Changing
The popularity of podcasts is soaring with more than 700 million active podcasts available in 2019 (though some would argue they're in need of makeover). But whether you’re into true crime, comedy, or culture podcasts you probably hear the same ads over and over...
Marketing Malpractice: What You Need to Know
In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this...
Capitalizing on Seasonal Content Strategies that Will Drive Brand Awareness
Pumpkin spice has hit the market—and love it or not, we can all agree that it is creating a marketing buzz. A Nielsen study found that one in three people picked up a pumpkin-flavored product between the fall season and Christmas—that includes everything...
Four Alexa Skills That Take Publishing Further
In studying a wide variety of Alexa skills – Alexa's term for an "app" that resides within Echo devices and other Alexa-enabled hardware – I've identified four Alexa skills that are worth studying for how they extend content belonging to...
Can Machine Learning Help Fight Fake News?
It’s 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a...
Formstack Announces Online Document Generation Software, Formstack Documents
Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to...
This is How YouTubers Make Money
One of the most frequent questions people ask me when they find out what I write about is, "How do YouTubers make money?"Oh, boy.This used to be a simple answer. When the very first YouTubers started making money, it was predominantly through electing to run ads on...
Infotrieve Acquires LabVelocity
Infotrieve, Inc., a provider of on-demand delivery of scientific, technical, and medical (STM) information and integrated information management solutions, has purchased life sciences information management software and technology services provider LabVelocity....
5 Reasons to Increase Your Digital Marketing Budget Today
To make money you've got to spend money, they say-and dollars carefully invested in marketing can pay particularly high dividends, provided they're positioned behind the right strategies. This can be especially true of digital marketing, as the cost of entry is often...
Stopping Churn Before It Starts
When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by...
Mobius Acquires Cytura Web Content Management
Mobius Management Systems, Inc., a provider of software for total content management, has announced that it has acquired technology and certain other assets of Cytura Corp. Cytura software combines Web site management, document management, and digital asset management...
Overcoming Monetization Mountain
Uncertainties around monetization remain among the most significant and challenging for content creators to overcome. Understanding the scale and complexity of those issues is critical for anyone operating in content creation today, which means also gaining an...
Belus Technology Releases XHTML 1.1 WYSIWYG Editor
Belus Technology has announced the release of "XStandard", a commercially available WYSIWYG editor that is designed to meet the XHTML 1.1 specification adopted by W3C. XStandard is an ActiveX control that is typically integrated into content management systems and...
Geolocation: Then and Now
Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey. More specifically, geolocation data...
6 Nifty Social Media Tools to Reap the ROI of Evergreen Content
Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks.How do you overcome...
Blending Old and New Media for Advertising Success
Native ads--ads that reside seamlessly within content, giving the appearance of editorial material--have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the...
Picdar Re-Engineers Media Mogul
Picdar's has launched its Media Mogul 4ej enterprise DAM solution. It is now available across any sever platform or architecture, which gives it the capability to integrate with a wider range of applications, databases, search engines, application servers, Web based...
3 Tips for Recycling Content as Part of Your Marketing Strategy
Picture a world where we didn't have reruns of The Office all the time. Where we didn’t see countless memes and gifs of Michael Scott screaming at the top of his lungs. It's great content and people still love it – over and over again.Most businesses...
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