To make money you've got to spend money, they say-and dollars carefully invested in marketing can pay particularly high dividends, provided they're positioned behind the right strategies. This can be especially true of digital marketing, as the cost of entry is often...

Uncertainties around monetization remain among the most significant and challenging for content creators to overcome. Understanding the scale and complexity of those issues is critical for anyone operating in content creation today, which means also gaining an...

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey. More specifically, geolocation data...

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks.How do you overcome...

Native ads--ads that reside seamlessly within content, giving the appearance of editorial material--have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the...

Name With the Face: Mia QuagliarelloJob Title: Head of CurationOrganization: FlipboardURL: flipboard.comJob FunctionAs head of curation for Flipboard--which allows users to easily create, edit, and share magazines using content from the web--Mia...

Picture a world where we didn't have reruns of The Office all the time. Where we didn’t see countless memes and gifs of Michael Scott screaming at the top of his lungs. It's great content and people still love it – over and over again.Most businesses...

Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyberattacks is the top priority for many companies’ data security initiatives. Other extra layers of protection,...

Conversational assistants such as Alexa, Google Assistant, Siri, and Cortana have come a long way since Siri first appeared in 2011. Most of the time, these assistants recognize spoken words correctly, and they can reliably answer simple everyday questions about...

DRM means different things to different people. In popular perception, DRM is often associated with controlling access to proprietary content--for instance, preventing music or video file-sharing. To be clear, this article is not about content protection technologies...

Name With the Face: Kristen MeinzerJob Title: Senior ProducerOrganization: PanoplyURL: panoply.fmJob FunctionKristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both...