Georgios Papadopoulos, Founder and CEO of Atypon, Discusses What Publishers Want Most from their Publishing Platform.
Atypon is the largest technology company in the scholarly and professional publishing industry, and our online publishing platform, Literatum, is the most widely used.Literatum has been in continuous development for over 20 years. That’s given us time to...
Offerpop Becomes Wyng
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop...
Cloudinary Launches AI-Enabled Video Management Platform
Cloudinary, the media management platform for many brands, unveiled major enhancements to its video management solution, including new AI capabilities to accelerate the entire video workflow process and help companies improve customer experience and engagement....
How Google Is Addressing Fake News
Google has acknowledged that "fake news" is a persistent and challenging problem in the tech industry--one that has the potential to impact society at large. Because Google wants to present itself as a trusted source of information, it has a vested interest in keeping...
EPA Chooses Documentum ECM
Documentum, a provider of enterprise content management (ECM) software, has announced that the U.S. Environmental Protection Agency (EPA) has selected the Documentum ECM platform as the standard for records management and document management applications throughout...
Maestro CMS Offers CM Integrated with WebTrends Web Analytics
Maestro CMS, a provider of content and communication management delivered as a Web service, has announced that it intends to provide businesses with an end-to-end solution for content and communication management and Web analytics. Maestro CMS customers will...
What Niche Publishers Know That Mass Media Overlooks
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:Emu Today & Tomorrow, a magazine for emu farmersTwins, a...
Wolters Kluwer Health Launches Brand Probability File
Wolters Kluwer Health, a global provider of information for healthcare professionals and students, announced the launch of its new Brand Probability File, which simplifies data analysis for brand vs. generic decisions. It is offered under the Medi-Span product line,...
New Study Reveals Customer Service and Channel Preferences
The results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service....
An Inseparable Pair: The Impact of Social Media and Content Marketing
Having lots of content is great, but it's nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Many believe that social media and content marketing are interchangeable, but they’re not—they are...
How to Use Authenticity, Brands, and Visuals to Engage Millennials
Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be...
6 Unforgettable Mistakes in Content Distribution
Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.According to a report...
Data Gran Releases AdOptimizer, Artificial Intelligence Tool for Facebook and Instagram Advertising Campaigns
Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by...
Six in 10 Google Search Results Lead Online Shoppers to Fake Goods
Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...
The Invisible Ecommerce Thief: Online Journey Hijacking
You’ve finally done it. Through countless hours and funds dedicated to planning, designing, testing, and implementing the perfect online customer journey, the job is complete. It took tremendous collaboration between organizational departments and third-party...
How to Achieve Personalization on a Global Scale
As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state,...
Q&A: Content Infrastructure and the Future of the Web
You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of Contentful. about content infrastructure, the...
Podcasting Needs Version 2.0
I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the lack of genuine innovation around its...
The Misconception About Attention Spans, and What It Means For Marketers
If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...
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