The Fake News Conundrum
We have a truth problem that is being driven by the internet. Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California...
Are You Relying on the Wrong Online Sources?
Content isn’t created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many content marketers neglect the importance of...
Perceptive Software Releases ImageNow 6.0 Sunflower
Perceptive Software, Inc., has announced the general availability of ImageNow 6.0 Sunflower, the latest version of the company's flagship document management, imaging, and workflow software suite. ImageNow 6.0 Sunflower features enhancements designed to simplify...
H.W. Wilson’s Children’s Catalog Available on WilsonWeb
H.W. Wilson has announced that a new 19th edition of Children's Catalog is currently available on WilsonWeb and in print. Children's Catalog presents a collection of fiction and nonfiction works, story collections, picture books, graphic novels, and magazines...
Your Guide to the World of Bots
Bots are a mix of algorithms and coding created to process a task or set of functions. They’re made to process repetitive actions autonomously and can be fairly easy to build, thanks to a variety of tutorials and free coding like Venture Beat's guide to building a...
Pinterest Makes Small Businesses Shoppable with Pinterest Shop
Pinterest Launches Pinterest Shop — a brand new shopping profile — as part of Small Business Saturday (Nov. 30). In this new profile hand-curated by Pinterest, you’ll find hundreds of shoppable Product Pins from 17 different small businesses that...
4 Winning Content Strategies for Building Brand Trust
Brand trust is not a new concept. Yet now, more than ever, the need to nurture brand trust is crucial. Before your company can persuade a new customer to purchase its products or services, you have to convince your target audiences that your business has their...
The Freemium Frenzy: Is This the Right Monetization Model for You?
The Ebook EquationFreemium can be applied successfully to a variety of products-especially ebooks, experts say.In the ebook arena, many publishers today sell access to installments of unending works. Authors upload chapters that readers can sample for no charge or...
Print vs. Digital: An Analysis of the Monetization Model
Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for...
Marketing in a Voice-First World
Voice assistants are changing the way marketers reach customers, but other speech technologies are still the foundation of customer relations. It’s hard to think of an industry more transformed by technology than marketing. It was only a few short years ago that...
DataPower Integrates with F5’s BIG-IP Product
DataPower Technology, Inc., a provider of intelligent XML-Aware Network (XAN) infrastructure, has joined F5 Networks' iControl Alliance Program in order to deliver and market joint solutions with F5 Networks. As part of the alliance, the companies have demonstrated...
Should Social Media Censor Content?
Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos...
How Marketers are Creating Personalization Through Personas
Today’s consumers are increasingly demanding more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise, then, that delivering personalized experiences to customers is...
A Look at Media & Information Industry M&A
After reaching a high of 872 deals valued at $104.4 billion in 2007, M&A for the media and information industry dropped significantly in 2008 to 758 deals valued at $33.3 billion, marking a 70% year-over-year decline in overall deal value.The key catalyst driving...
EDGAR Online Announces Excel Add-In
EDGAR Online, Inc., a provider of business and financial information, has announced the availability of a new product that delivers XBRL (eXtensible Business Reporting Language) formatted fundamental company data directly into Microsoft Office Excel worksheets. As...
The Importance of Future-Proofing Your Content
Spreading the Word and Getting It DoneSo the experts are convinced. But what about your average John Doe content creator? Well, he may be familiar with the concept-but that's about it. "I think that if you asked [people if they see the value in future-proofing] in a...
Navigating the Changing Landscape of Data Privacy Post GDPR
With the advent of the EU’s General Data Protection Regulation (GDPR) and scandals like Cambridge Analytica, data privacy has entered the mainstream conversation, resulting in new laws and regulations that have major business implications for digital publishers....
The Wall Street Journal Online and LexisNexis Announce Alliance
LexisNexis, a provider of legal, news, and business information services, will become the exclusive distributor of enterprise subscriptions to The Wall Street Journal Online to law firms in North America. Online Journal subscriptions available through LexisNexis will...
Smarsh Releases Electronic Communications Compliance Survey
Smarsh, helping customers get ahead of the risk within their electronic communications, released its ninth annual Electronic Communications Compliance Survey Report. The survey of more than 300 compliance professionals in the financial services industry finds that...
LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads
LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...
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