Publishers are turning to new video monetization technologies in order to remain competitive. However, incorporating video has met with limited success because many of the current models are either outdated or costly and ineffective. Publishers are faced with the...

On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook’s apps toward encryption and privacy. Can we take him at his word? Find out what digital marketing and data privacy experts think.YesKevin Kish is privacy...

Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.In fact,...

Want a happier reader? It's no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, "The Balancing Act: Getting Personalization Right," revealed that nearly four out of five consumers desire some kind of...

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The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create superior customer experiences continues to...

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they...

Opportunities and CompromisesUltimately, going public is no different for a company selling digital goods and services than it is for those selling physical widgets, insists Lise Buyer, principal and founder of the Class V Group, LLC near Palo Alto, Calif."Becoming a...

We’re living in an interconnected world, this should be no surprise. However, there is a gap between acknowledging this interconnectedness and being prepared to share your content with a global audience.Content Globalization means your content is available to a...

Reasoning for InnovationMehta thinks that a CMS is an extension of the human need to collaborate with each other. "First, we had fax machines, and then email came into play," he says. "But people soon found email had limitations, as didWeb 1.0. The Web 2.0 movement is...

You’ve downloaded a new app. Maybe it’s a casual game like Candy Crush or a nifty dating app.You’re swiping through pics or crushing candy when a notification pops on screen. You’ve seen this before. “Skip this level?”“Looking...

Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic that not having a solid chunk of it can...