The Importance of Future-Proofing Your Content
Spreading the Word and Getting It DoneSo the experts are convinced. But what about your average John Doe content creator? Well, he may be familiar with the concept-but that's about it. "I think that if you asked [people if they see the value in future-proofing] in a...
Navigating the Changing Landscape of Data Privacy Post GDPR
With the advent of the EU’s General Data Protection Regulation (GDPR) and scandals like Cambridge Analytica, data privacy has entered the mainstream conversation, resulting in new laws and regulations that have major business implications for digital publishers....
The Wall Street Journal Online and LexisNexis Announce Alliance
LexisNexis, a provider of legal, news, and business information services, will become the exclusive distributor of enterprise subscriptions to The Wall Street Journal Online to law firms in North America. Online Journal subscriptions available through LexisNexis will...
WhiteHat Security: Using AI to Enable Better SEO Results
Company: WhiteHat SecurityWith more than 15 years of data and analytics at its fingertips, WhiteHat Security offers a number of solutions to help protect your digital business. The WhiteHat Application Security Platform provides the services required to secure...
Spot Check: Are You Creating Content That Adds Value to Your Audience?
It’s one thing to pay for your brand to get exposure on social media and search engines, but it’s not enough to sustain success. In order to build a thriving brand, you also need organic content that engages your audience and adds value to their lives. Can...
New Research Explores Mobile User Behavior and Routines in the Early Morning
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, in conjunction with Phoenix Marketing International today released mobile data collected in October that compares Gen Z, Millennial and Baby Boomer mobile usage behaviors,...
LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads
LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...
Blockchain: A New Architecture for Digital Content
There are few business leaders who would disagree that we are living in a time of great change. Thanks to the digital revolution, we now find ourselves in a hyperconnected world radically shaped by what can best be described as the “network effect”: the...
Smarsh Releases Electronic Communications Compliance Survey
Smarsh, helping customers get ahead of the risk within their electronic communications, released its ninth annual Electronic Communications Compliance Survey Report. The survey of more than 300 compliance professionals in the financial services industry finds that...
Overcoming the Challenges of Mobile Attribution
A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All...
Are Brands Bold Enough to Make Their Content Go Vertical?
The world has gone vertical. This is not just a cliche, but a true fact of life. Look around you: the Story format, which has become the fastest-growing media experience, is now everywhere. It’s become the default choice of today’s visual generation for...
Adding a Head to a Headless CMS
There was a time when monolithic CMSs satisfied everyone’s needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small...
How Brands Can Use the Story Matrix to Create an Editorial Calendar
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...
Marketing With AI: Chatbots Are Smarter Than You Think
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
A Guide to Sentiment Analysis Tools
MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and social content, etc.) in that direction....
The Stages of Digital Transformation
A quick glance at the list of unicorns (aka privately held startups that are worth a billion dollars or more) reveals a common thread of digital technology used to disrupt existing industries. These digitally native companies (such as WeWork in shared workspaces,...
5 Psychological Concepts That Can Improve Your Content Marketing
Content marketing seems simple on the surface; write content that people want to read, and they’ll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an...
To Improve Customer Experience, Improve Employee Engagement
2016 has had its share of customer experience challenges—airline system outages, tainted burrito ingredients, and exploding balancing scooters. How can corporate chiefs allow an environment in which checks and balances don’t catch these mistakes? Are the...
Avoid These 5 Content Management Pitfalls
Fall is my favorite time of year - the foliage is stunning, everything smells like pumpkin spice, and I get to wear cozy sweaters and rain boots! Fall is also a great time of year to start thinking about year-end, and how you can improve your content management...
What Live Streaming Means for Content Publishers
You can barely open up your web browser without the words "live streaming" smacking you in the face. Whether it's someone raving about Periscope or claiming you must be on Meerkat or risk missing out on the "next big thing," you're surrounded by the reality that is...
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