It seems like every brand – company and personal – these days is blogging, contributing to a blog, or generally sharing their unique insights on a nearly every subject imaginable. Many businesses struggle to get their blogs going because they believe their...

The EContent 100 List of Companies that Matter Most in the Digital Content Industry is now in its 15th year, and big changes have been afoot. We added new judges, new categories, and as a result, we've got many new companies on the list. Among other changes, this year...

The EContent 100 list is now in its 14th year, and it has not gotten any easier for the judges to narrow down the list to just 100 companies. This year, we had three new judges and lots of new companies to consider. We also included a new category: Big Data. These...

You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and...

The ad-tech industry is becoming increasingly complex. Publishers used to have a pretty straightforward approach to programmatically selling their inventory. Now, however, they must consider a wide range of parameters in order to build equity from their biggest asset:...

Introduction to the 2011-2012 EContent 100 List and categories.Adobe Systems, Inc.Content Creationwww.adobe.comAlacra, Inc.Distribution & Delivery www.alacra.comAlexander Street Press, LLCDigital Content Providerwww.alexanderstreet.comAlfresco Software, Inc.Web...

Bots are a mix of algorithms and coding created to process a task or set of functions. They’re made to process repetitive actions autonomously and can be fairly easy to build, thanks to a variety of tutorials and free coding like Venture Beat's guide to building a...

The Ebook EquationFreemium can be applied successfully to a variety of products-especially ebooks, experts say.In the ebook arena, many publishers today sell access to installments of unending works. Authors upload chapters that readers can sample for no charge or...

Brand trust is not a new concept. Yet now, more than ever, the need to nurture brand trust is crucial. Before your company can persuade a new customer to purchase its products or services, you have to convince your target audiences that your business has their...

Voice assistants are changing the way marketers reach customers, but other speech technologies are still the foundation of customer relations. It’s hard to think of an industry more transformed by technology than marketing. It was only a few short years ago that...

Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for...