5 Reasons to Work with a Content Marketing Coach
There are a number of questions and requests, ranging from a major Washington DC-based nonprofit to a nationwide insurance company, as well as a number of small businesses, asking for content marketing advice and what we think is best described as Content Marketing...
Turn Netflix’s Brilliant Content Strategy into More Effective Video
It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...
Social Media: Journalism’s Friend or Foe?
Making Connections Without a doubt, the biggest benefit of social media to journalists is vastly simplifying the ability to identify and make connections with sources. In a sense, social media has made the world smaller-even top celebrities seem more approachable....
Surfline and Sean Collins: A Digital Media Success Story
It's true in any industry: you never know where the next success story is going to come from. That's especially true in the world of digital publishing, where anyone with a passion and a little bit of know-how can start a site or community for like-minded people...
Putting Cultural Intelligence (Back) in AI
How can you best connect and engage with human beings? The answer is simple. Keep individual aspirations and personal values at the center of innovation and interaction. It is the hardest part of many technical, operational, and commercial processes supporting product...
Creating Customer Value through Content
Imagine you asked a group of business owners what "value" was, what do you feel the most popular answer would be? "Our products" would likely be the first thing that came to mind. In some respects this is true, but it can be a limiting lens to approach customers with....
Dos and Don’ts for Using Google Trends in Content Marketing
According to Google Trends, "Election Results", "Coronavirus", and "Kobe Bryant" were the world’s most-searched terms in 2020. Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every...
How to Deal with Social Media Pain Points for Small Business
A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50%...
Get Creative With Content Monetization
In many ways, Pinterest is the little social media site that could. In 2016, the company reported it had 150 million monthly active users—the vast majority of whom are female. Compare that to Facebook, which reported 1.79 billion monthly active users in 2016. Despite...
FanHero Connects Fans with Celebrities
FanHero, a U.S.-based mobile monetization, and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white-label app that is fully supported by a personalized growth team, FanHero says it gives celebrities full...
Developing a Cohesive Content Marketing Strategy
Annually, or even semi-annually, one expert or another will come out with an article telling us all that content marketing is dead, inbound marketing does not matter, and content is no longer king. This could not be further from the truth. Content is what ranks most...
Managing Globalization to Enable International Customer Experience
IGNORING CONTENT GLOBALIZATION IS NO LONGER AN OPTION IN INTERNATIONAL business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured...
The 10 Keys of Shareable Content
Every content marketer wants their material to become more shareable. If you get more shares, your content will reach a much wider audience, generate much more attention, and ultimately yield more value for your brand. But creating an article that’s worthy of...
Information Overload Now $900 Billion Cost to U.S. Economy
Information overload costs the U.S. economy $900 billion per year in lowered employee productivity and reduced innovation, according to the latest research from Basex, a provider of research on the productivity of knowledge workers and how technology impacts them....
3 Reasons Why You Need a Linguist for Localization
I’ve lost count of how many times I’ve heard this sentence: “My local reviewer is bilingual!” People use this to justify why and how someone has been identified to review and sign off on localized content. Content quality checks are crucial...
Personal vs. Professional
With the holiday season upon us we are all exchanging communications and content within our professional settings, as well as with friends and neighbors. Sifting through the cards, emails and tweets, I am reminded how important the tone of our messages can be. The...
I SPY App: Scholastic Makes Android Game Debut
Scholastic Inc.'s Scholastic Media division launched its first Android apps in the form of I SPY games. The children's publishing, education, and media company debuted its "I SPY Arcade" game series based on the I SPY books. The games will be available for iPhone and...
Financial Times Announces Agreement With Factiva
The Financial Times announced an agreement with Factiva to provide access to FT content under a new licensing model. From April 2008, any organization that wants unlimited digital access to FT content will be invited to subscribe to an FT content license. The single...
5 SEO Pilots Each Organization Should Test
With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for...
Why User Behavior Should Dictate Your Marketing Approach
There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and wants are, and data on how your previous...
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