How to Make a Brand Newsroom Work for Your Small or Medium Sized Business
In a 2013 post, Newsweek journalist and HubSpot writer Dan Lyons writes, “It’s Happening: Corporate Media is Getting Better than Mainstream Media.” The brand newsroom began pushing its boundaries--moving beyond being a dumping ground for dry press releases. Big brands...
What You Can Learn from Short-Form Video
Less, as they say, is often more. And that adage certainly seems to apply to online videos, per the latest research. Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message...
The Difference Between Journalists and “Content Creators”
Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of...
What is a Content Farm?
The term content farm is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. Many people point to an article in ReadWriteWeb as the first time the term was used, but it is...
A Guide to Emotional AI for Business
Emotional AI (or emotion recognition AI) can be described as the automated detection of human emotions and feelings using software. Emotional AI is also known as affective computing, combining AI techniques such as machine learning with the field of human psychology....
CollabDRM Protects and Monetizes Video Libraries
Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication. CollabDRM has created rights...
Understanding the Google Marketing Stack
Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market. The company has made a big push lately to improve its suite of digital...
Great Narratives Are Vital to your Content Strategy
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term “narrative” refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That...
How to Use Instagram for Service-based Business
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These entrepreneurs struggle to find the right...
Personalized Customer Journeys and Technology trends
Gone are the days of “Dear Sir/Madam.” Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you liked this, you might also like…”)....
Understanding Mobile Content Distribution Platforms
"Post it, host it, and they will come" is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it comes to content consumption, conventional websites are...
How Online Content Publishers Can Offer the Best Experiences
The growth of online content delivery isn’t slowing down. In fact, internet traffic is projected to nearly triple in the next five years, with mobile growing twice as fast as the fixed internet. At the same time, expectations for quality are higher than ever, with a...
Short-Form vs. Long-Form Content
Content is a valuable tool to engage and nurture prospects, and marketers/entrepreneurs spend a lot of time planning, writing, and publishing content to grow audiences, drive new prospects into their company pipeline, and build subscribers. However, buying cycles are...
The 10 Best Corporate Publishers
The greatest area of growth in publishing isn't what most would consider publishing at all. It lies within companies of almost every size, operating in all sorts of other sectors from automotive to healthcare to banking and beyond. All of them began publishing on...
The Telegraph, Newspapers, and 19th-Century Disruption
As we watch newspapers continue to struggle with the digital transformation, it's worth looking at another time in history when newspapers grappled with a disruptive technology. That's right, the introduction of the internet was not the first time newspapers were...
Online Communities and Why Internet Users Embrace Them
One of the internet's founding objectives was to create a network of users who could share information on a variety of topics. As the internet matured, smaller groups of people emerged who required more specialized information, forming communities that began to rely...
Professional vs. Amateur Media
The smell of burnt rubber and champagne fills the air. A flash of fireworks invades my eyes and my ears are still ringing from the roar of engines now silenced. With confetti raining down around us, a hundred lenses all turn in unison to capture one man standing on a...
Top 25 Artificial Intelligence Use Cases for Content Management
Content management is a broad discipline. I find it useful to distinguish between content that helps enhance the customer experience or content critical to a business process. Roughly, whether the content is external facing or internally oriented. In practice, web...
Content Localization?
Don’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign website that was simply translated? More...
Millennial Marketing: How to Reach These Powerful Consumers
Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will hold a collective annual buying power of $24 trillion by 2020. All of this is to...
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