We know how much you like Spotify’s Unwrapped and other end-of-the-year popularity stories., So, we created The Tilt version for you. Here are the Full Tilt topics that you and your fellow content creators and entrepreneurs found most open-worthy in 2021. (It’s only nine since The Tilt just launched in April.)
Interestingly, they cover various topics, from NFTs and creator coins to marketing, distribution, SEO, and more. Want to know the most opened title? Head to July.@TheTiltNews published its most popular newsletter topic in July 2021. Can you guess it? #ContentEntrepreneur #CreatorEconomy Click To Tweet
Should you get in the token game? Not if you see it as a get-rich-quick solution. Creator coins and NFTs are long but important plays for content entrepreneurs. How do you start? Create an extremely loyal audience and following.Top story in @TheTiltNews first month of operation? #NFTs and #CreatorCoins https://www.thetilt.com/revenue/content-creators-non-fungible-tokens-coins-nfts Click To Tweet
The one thing? A content mission statement. Grounded by your content tilt, create it by answering these three questions: Who is your specific target audience? What will you deliver to your audience? What’s in it for the audience?In May 2021, the most-read newsletter revealed the 1 thing that can make all the difference in your content business: a content mission statement. #CreatorEconomy #ContentEntrepreneurs Click To Tweet
We recommend a more-than-one-channel focus for your marketing. Go to where your audience already is talking and sharing about your topic. Interest-specific groups on social media can be great for this. Get a feel for the room, then start talking. But don’t talk all about yourself.June 2021 top #newsletter? Marketing on multiple channels for your #ContentBusiness. The easiest tip? Go to where your audience already is, but don't talk about yourself. #ContentEntrepreneur Click To Tweet
July: Check Mark Me
Fortunately, many of the principles to grow a solid content business are what’s needed to get verified by Twitter, Instagram, Facebook, TikTok, and Twitch. You need to have an audience and credible content that attracts the attention of third parties on and off the platform. (The full article includes the step-by-step instructions for each.)THE most popular newsletter topic in 2021 @TheTiltNews? Check mark me. The July guide detailed how to get verified on @Twitter, @Instagram, @Facebook, @TikTok, and @Twitch. #bluecheck #verify #ContentEntrepreneur Click To Tweet
In the first-ever 2021 Benchmark Study on Content Entrepreneurs research, the most frequently picked answer to the benefits of content entrepreneurship? Freedom (78%).
Right behind freedom? Pursuing their passion, cited by 73%.August 2021 release of first benchmark study on #ContentEntrepreneurs revealed creators said freedom and pursuing their passion are the No. 1 and 2 benefits. #CreatorEconomy Click To Tweet
September: 1 Channel or Bust
Only one in four full-time content entrepreneurs say they have a primary content distribution platform, according to The Tilt’s 2021 benchmark content entrepreneur research. Seventy-two percent say they do not.
Pick a primary content distribution platform. Devote most of your time, effort, and money to growing your audience through that channel. And if you’ve been reading The Tilt, you know the next piece of advice: Make that primary channel one that you own.Sept. 2021: 1 Channel or Bust took the most-opened honors. Pick a primary content distribution platform. #ContentEntrepreneur Click To Tweet
October: Why Solo Creators Have the Edge
The Tilt founder Joe Pulizzi returned to the event that started it all, Content Marketing World. Afterward, he shared his keynote takes.
Frankly, because content entrepreneurs have no politics or red tape, you can make decisions faster, almost immediately, which is a huge advantage over what larger enterprises can do. The next great media models are coming from small players like us, no doubt.@JoePulizzi says #ContentEntrepreneurs have a huge advantage over larger enterprises because you can make decisions faster. That was the top newsletter topic in Oct. 2021. Click To Tweet
November: Optimize Now
SEO for content creators can help you attract traffic to your relevant, high-quality content who are more likely to take an action you want them to take. That’s probably why, according to The Tilt’s 2021 content entrepreneur benchmark research, SEO (56%) is the most frequently used tactic by content entrepreneurs.#SEO came in No. 1 for The Tilt's November newsletters. It can help attract traffic from those more likely to take an action you want them to take. #ContentEntrepreneur Click To Tweet
December: Gift MeContent creators gave gift suggestions for their fellow content entrepreneurs, taking in the top position for Dec. 2021 newsletters on @TheTiltNews. #CreatorEconomy Click To Tweet
About the author
Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. An IABC Communicator of the Year and founder of G Force Communication, Ann coaches and trains professionals in all things content. Connect with her on LinkedIn and Twitter.