Haute LeMode started with a New Year’s goal set by Luke Meagher when he was a senior in high school. As he earned a degree from the Fashion Institute of Technology, he became more discerning about fashion. Then, the fashionista shadowed the industry’s most talented at Zac Posen, Management + Artists, and other companies.

In the following years, Luke transitioned into creating fashion review content for YouTube (643K), accumulating millions of views monthly on his buzzed-about channel. Luke frequently critiques celebrities’ clothing choices, Vogue’s 7 Days, 7 Looks video segments, current trends, and dives deep into fashion houses.

His tagline – Fun, Sassy, Bitchy, Analytical – gives viewers a taste of what to expect from his content. The YouTuber explains the phrase to Teen Vogue: “I think, I’ve always had my voice in that I’ve always been a little bitchy bitch that’s made snarky comments my entire life about people and things I don’t like.

“I’ve always said really awful, inappropriate things out loud and waited for people’s reactions, so I felt like I just had to find and cultivate that online, but also in terms of fashion.”

The young YouTube and Instagrammer (187K) has sponsorship deals with brands such as Bright Cellars and sells 99-cent monthly subscriptions to his exclusive YouTube content.

Luke Meagher's high school goal of creating a @YouTube channel led him to become a successful #ContentEntrepreneur with #HauteLeMode. #Stan #CreatorEconomy Share on X

Why we’re a Stan: Luke set a goal as a teen to create a YouTube channel. His industry knowledge and opinions expanded into a successful content business through blogging, YouTube videos, and Instagram.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.