Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed by advertisers to manage and optimize their ad targeting, bids, and budgets. Automation and AI have leveled the playing field for advertisers...

Word up to would-be writers, novelists, self-help scribes and long-form authors everywhere: Get ready to turn the page and make the jump from print to pixels. Because if you haven't transitioned to electronic publishing yet, you'll need to get up to speed fast and not...

The Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush in 1990 to provide people with disabilities sufficient access to public areas. When this law was passed, the internet did not exist as we know it today. Given the ubiquity of...

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already...

There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it...

Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.Watch Tony Byrne's complete Digital Experience Conference presentation, A104....

Attracting an AudienceWhile strong promotion is always important for the success of an original series, creating a communications strategy can present fresh challenges for brands new to episodic content. “[HBO] wouldn’t put out Game of Thrones and then...

There was once a time when it was enough to put a website on a server to provide relatively stable access to it for people from all over the world. There may have been slight delays, but as websites often didn’t change for long periods of time and were comprised...

Do you know the average cost of straight up buying links in popular niches? Well, according to a study done last year by Ahrefs, that number is around $360. One of the reasons I decided to write about this topic is the increasing number of, let’s call them...

It is almost a truism that marketing has become highly technology-intensive. Even while IT spending in other categories remains flat or has declined, the marketing function's spending on technology has held up--even in the recessionary environment.A nearly ubiquitous...