Collaborative robots (aka cobots) are usually defined as physical robots interacting with human workers in complex product supply chains. But it’s not unreasonable to consider language technology solutions as cobots for globalization purposes. Their role has...

Last year, I was working with a telecommunications software company that wanted to integrate a chatbot into its solutions. Like many companies, it was looking to reduce support costs including calls and TWC (time with customer). The company researched a handful of...

Marketing professionals know how important Twitter can be. But it's also bewildering just how hard it can be to manage a social media presence, even if the length of each post, technically, is only 140 characters. Twitter is a fast-moving platform and the only way to...

WCM projects are hard. Selecting the right technology, migrating content, software customizations, and business change are inherently complex activities. In addition, the interdisciplinary nature of web CMS projects requires strong teamwork and excellent...

In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good...

Understanding the nature of customer behavior, and the factors that influence it, has never been an easy task for marketing managers. However, there is one specific group of consumers that is even more difficult to comprehend - millennials.If you were born between...

Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a...

Today, I want to talk to you about Instagram dogs (#dogstagram). “But this is the global content issue,” you’ll say. You’re right; it is. But what is more globally beloved than pets on social media? “Nothing” is the only acceptable...