How Email Marketing Has Transformed Political Campaigns
Whether you're with Hillary Clinton's campaign or Donald Trump's, it's impossible to ignore the fact that the 2016 presidential race is a game-changer, in more ways than one. It's not just because of the historic nature of the candidates--it's about how these...
Create Once, Use Many: Content Management and Digital Publishing
Content Management—Solutions?Content management software vendors seem to disagree as to the effect an automated system will have on a company's bottom line. Some claim that within two to three years, the initial purchase price of a CMS is recovered by increased...
The Challenges of Multilingual Chatbots Are Worth the Reward
As technologies go, chatbots are not always popular among users. According to research from the online community Chatbots.org, 54% of users in the U.S. found chatbots to be either “not effective” or only “somewhat effective.” Respondents...
3 Reasons Why Language Technology Should Be Your Globalization ‘Cobot’
Collaborative robots (aka cobots) are usually defined as physical robots interacting with human workers in complex product supply chains. But it’s not unreasonable to consider language technology solutions as cobots for globalization purposes. Their role has...
Seven Reasons Why Most Chatbots Launched in 2017 Are Dead on Arrival
Chatbots are hot right now. They’re rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments...
Why Everyone Should Be a Content Creator
Everyone can write. Not everyone can write well, but we can all do it. Moreover, we're doing it all the time-in text messages, emails, Facebook updates, and Instagram hashtags. Even emojis (sort of) count as writing. From the standpoint of a professional journalist,...
AI Needs Content Strategy More Than Ever
Last year, I was working with a telecommunications software company that wanted to integrate a chatbot into its solutions. Like many companies, it was looking to reduce support costs including calls and TWC (time with customer). The company researched a handful of...
GDPR for Content Design, Development, and Deployment
Building Trust, Step by StepIncreased trust should, over time, encourage customers to share more PI, as long as they see the demonstrated benefits of doing so. Walters says, “The key thing in building trust is delivering concrete benefits” when a user does...
3 Content Suggestion Tools that Can Help You Save Time and Effort
Marketing professionals know how important Twitter can be. But it's also bewildering just how hard it can be to manage a social media presence, even if the length of each post, technically, is only 140 characters. Twitter is a fast-moving platform and the only way to...
Assembling a Winning WCM Project Team
WCM projects are hard. Selecting the right technology, migrating content, software customizations, and business change are inherently complex activities. In addition, the interdisciplinary nature of web CMS projects requires strong teamwork and excellent...
The Importance of Storytelling, Big and Small
In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good...
The Mercurial Consumer Behaviour of Millennials
Understanding the nature of customer behavior, and the factors that influence it, has never been an easy task for marketing managers. However, there is one specific group of consumers that is even more difficult to comprehend - millennials.If you were born between...
Globalization: The Engine of Local Experiences
You might think that globalization simply means going global. While that’s not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and...
Five Steps that Will Change the Digital Media Industry
The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, “fake news” has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways...
Animal Influencers Around the Globe
Today, I want to talk to you about Instagram dogs (#dogstagram). “But this is the global content issue,” you’ll say. You’re right; it is. But what is more globally beloved than pets on social media? “Nothing” is the only acceptable...
5 Tips to Ensure Social Media is Working as an Extension of Your Brand
Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a...
AI and the Connected World: How Soon Will Content Create Itself?
Given the pace of technology innovation, marketers must consider how advanced tech could change a problem itself. Take parking for example. Consider how a connected city of the future with autonomous cars and greater ridesharing lessens the burden of requiring parking...
Philo: Growing Influence With BEN
Company: PhiloPhilo is a streaming television service that offers subscribers a package of 58 top-rated television channels for $20. The company says you can watch live, save unlimited shows to your devices to watch later, or browse a huge library of...
Evaluating and Choosing the Right Content Creator for Your Brand
Nobody would dispute that "content is king" in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That's...
Video Production, Part 1: Anatomy of an Interview-based Video Story
Unless you've been living on a faraway tropical island without internet for the past few years, you've probably heard that video is a particularly hot content asset to use in your content marketing efforts. But, you might also be familiar with research such as Ascend...
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