Personalization, Customer Experience, and AI
According to “2019 Trends in Personalization,” a report by Evergage and Researchscape International, a personalized experience results in an overall better customer experience (CX). This sixth edition of the study surveyed 314 marketing professionals...
The Challenges and Opportunities of Launching a Paywall
Facebook has changed the way people consume news, which has transformed the underlying dynamics of the publishing industry. Yet the publishing business model has stayed the same. While advertising demand is increasing rapidly, the number of publishers and ad inventory...
Changing the World Wide Web, One Language at a Time
I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled...
Starting Your Social Marketing? Consider a Social Brief
If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as...
WordRake Releases Version 1.3
Seattle-based WordRake officially released WordRake Version 1.3, the newest addition to its editing software for clarity and brevity. WordRake 1.3 provides compatibility with the 32-bit version of Office 2013, and all versions of 64-bit Office on Windows...
Four Keys to Global Content Marketing Success
Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it’s why many companies spend 25% or more of...
Marketing’s Holy Grail is Within Reach with AI-Driven Market Research
Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time. Technology makes it easier to drill down into customer demographics, personalize messages and measure responses to monitor marketing’s...
Fashion Forward: Digital Opportunities and Disruption
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high...
Navigating the Mobile-First Global Content Market
The Preplanning StageMany factors need to be considered carefully and challenges overcome before embarking on a content globalization effort for your mobile app or site. For example, think about how the content you create for one market may get shared...
Oxford University Press and HighWire Press Announce Agreement
Oxford Journals, a division of Oxford University Press (OUP) has signed an agreement for Stanford University's HighWire Press to host its entire journals collection, beginning January 2005. Through this partnership OUP and HighWire aim to develop a leading online...
How to Know Where Your Leads are Coming From
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs.If someone has discovered you and become interested...
AI, the IoT, and Content: Ethics and Opportunity
During a recent visit to my brother’s house, my sister-in-law pointed out their new Amazon Echo Dot. “It’s so cute,” she said, before showing me her primary use case: “Alexa, tell me a joke!” The sound of Jimmy Fallon’s voice...
GoXML.com Offers Data Transformation Solution
Xenos Group, Inc. has announced the launch of GoXML.com, a new Web site providing resources, tools, and tips designed to help developers quickly solve data integration challenges, accelerate data transformation projects, and streamline the conversion of transactional...
The Financial Times Acquires MandateWire
The Financial Times has acquired MandateWire, a London-based provider of information on European pension mandates. This acquisition further consolidates the FT’s global position with fund management groups, following the acquisition of Money-Media in 2008....
Hummingbird Launches Exceed onDemand 6; Releases Connectivity 2007
Hummingbird Ltd., a provider of integrated enterprise content management (ECM) and network connectivity solutions, has unveiled Exceed onDemand 6 with an X11 remote access application solution for Linux desktops. A provider of X Window technologies, Hummingbird has...
How Email Marketing Has Transformed Political Campaigns
Whether you're with Hillary Clinton's campaign or Donald Trump's, it's impossible to ignore the fact that the 2016 presidential race is a game-changer, in more ways than one. It's not just because of the historic nature of the candidates--it's about how these...
Create Once, Use Many: Content Management and Digital Publishing
Content Management—Solutions?Content management software vendors seem to disagree as to the effect an automated system will have on a company's bottom line. Some claim that within two to three years, the initial purchase price of a CMS is recovered by increased...
The Challenges of Multilingual Chatbots Are Worth the Reward
As technologies go, chatbots are not always popular among users. According to research from the online community Chatbots.org, 54% of users in the U.S. found chatbots to be either “not effective” or only “somewhat effective.” Respondents...
3 Reasons Why Language Technology Should Be Your Globalization ‘Cobot’
Collaborative robots (aka cobots) are usually defined as physical robots interacting with human workers in complex product supply chains. But it’s not unreasonable to consider language technology solutions as cobots for globalization purposes. Their role has...
Seven Reasons Why Most Chatbots Launched in 2017 Are Dead on Arrival
Chatbots are hot right now. They’re rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments...
