Italian native Chiara Ferragni first attracted attention after she dreamed up The Blonde Salad in 2019, a fashion blog where she posted her beloved fashion pieces in between classes at Bocconi University in Milan.
She later invested time in building her Instagram, garnering 25.1M followers. She’s merged her fashion blog content with family and life updates, a marriage, and births. She even wore three Christian Dior dresses at her wedding to her Italian rapper Fedez and graced the cover of this month’s Italian Vogue.
Partnering with other major fashion brands and houses, Louis Vuitton, Chanel, and Tommy Hilfiger has allowed Chiara to charge about $58.3K per sponsorship post.Creator @ChiaraFerragnii prioritized building her blog The Blonde Salad first. She now has partnerships with major fashion brands, charging $58K for a sponsored post. #Stan #ContentEntrepreneur Click To Tweet
Why we’re a Stan: Chiara focused heavily on building her fashion blog site that she owns before she invested a lot of time in other rented channels.
About the author
Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.