JULY 15, 2022
In Friday 5s: It’s a social media verification cheat sheet, positive and negative news for Instagrammers, and some cool content to consume this weekend.
5 things to do
Social media verification isn’t just about your ego. It’s about establishing your content brand identity. Companies like that third-party credibility for the creators they work with. Audiences see it as independent confirmation of your authenticity. It also is a differentiator in a crowded marketplace.
Twitter verifies these types of accounts: government; companies, brands, and organizations (and their prominent executives); news organizations and journalists; entertainment; sports and esports; activists, organizers, and other influential individuals.
Twitter may verify established content creators if they have consistently published original content (regardless of platform) for at least six months prior to applying. Your Twitter follower count or volume conversations (mentions, follower growth rate, or other internal signals) must be in the top 0.05% of active accounts in your geographic region. And off Twitter, you must have one of the following:
- Profile on Google Trends with evidence of recent search activity
- Stable Wikipedia article meeting its notability standards
- Industry-specific references
How to request: Go to Settings and privacy > Your account > Account information, then Request Verification (desktop). On mobile, go under account and pick verification request.
Criteria include being authentic, complete, unique, and notable.
Achieving unique and notable depends on how far along your content business is. Your brand identity should stand out – @SillyMemes would be too general, while @IAmSpencerx is specific to the individual’s brand.
How to request: Complete this detailed Facebook application to verify your page or profile.
Like its Meta sister, Instagram also uses authenticity, completeness, unique, and notable as its criteria.
How to request: Log into the account. Go to the profile and tap the three horizontal lines. Tap Settings > Account > Request Verification. Fill out the form, which requires a government-issued photo ID.
Twitch ties verification to its partner program. To attain affiliate status, you need at least 50 followers, at least seven unique broadcasts and 500 total minutes over the last 30 days, and an average of at least three concurrent viewers. No application is required.
Affiliates can apply for partner status by streaming at least 25 hours over at least 12 days within the past 30 days. Average viewer count must be at least 75.
How to request: You can’t. It’s based on your automated-assessed affiliate status.
TikTok doesn’t set thresholds for verification. The TikTok explanation says the criteria include “whether the notable account is authentic, unique, active, and – of course – adheres to our community guidelines and terms of service.”
Self-styled TikTok expert Rachel Pederson says she thinks TikTok looks for:
- Increase of followers
- Growth in watch time and views
- Publication of consistently viral videos
- Users featured on major media platforms
- Accounts verified on other social platforms
Other tips center around timeliness and relevancy, such as jumping on trends and using popular hashtags in your content.
How to request: Users cannot apply for verification.
Long version: Dig into the details and get a few helpful caveats on social media verification by Ann Gynn.
5 things at the tilt
- Get a free, downloadable Social Media Disclosure Guidelines cheat sheet when you sign up for the newest Tilt mini-course, The Content Entrepreneur’s Essential Guide to Contracts.
- Here’s a simple plan to help you decide which content to update today. [Content Inc. podcast]
- Listen to why Joe and Robert think Elon owes Twitter $16B. [This Old Marketing podcast]
- ICYMI: Creators Can Benefit from the Choppy Social Media Waters
- Ever wonder what The Tilt Tech Stack looks like?
5 things to know
5 things to read, watch, or hear
- Jay Clouse recently expanded his Creative Elements podcast to YouTube. The prolific host talks to creators about how they’re building their audiences today. First up on video? Justin Moore talking about his sponsorship tilt. (We love the behind-the-scene story.)
- ConvertKit recently announced their new sponsor network. If you have more than 10k subscribers and are looking to monetize your newsletter, be sure to check it out.*
- Creative Hub tackles seven biggest startup myths to ignore. If you’re doubting your next entrepreneurial step, read this. (Our recent research reveals No. 5, 6, and 7 are definitely bunk.)
- Casey Newton of The Verge unravels why Medium failed. Scroll to the bullet list near the end to see the big and frequent changes made by Ev Williams and why a single vision with changing tactics is good, but a changing vision with changing tactics is not.
- Listen to two recent episodes of Parents Making Profits – Launch the Damn Thing Already, parts one and two. Heath Dingwell, The Tilt community manager, says it’s a good listen for those struggling to start or to move forward. The conversation works for parents and non-parents.
the tilt team
Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Heath Dingwell and Marc Angelos.