Peter Adeny, better known as Mr. Money Mustache, retired at the age of 30. He says he did it by “living a lifestyle about 50% less expensive than most of our peers and investing the surplus in very boring conservative Vanguard index funds and a rental house or two.” In 2011, five years after he retired, he started a blog and content business to share how others could do it too.
He ended up building the Mr. Money Mustache brand – “Financial Freedom Through Badassity.” Peter also became an influencer in the FIRE (Financial Independence, Retire Early) movement. In a 2018 interview with Kiplinger, he said his blog generated $400K the previous year thanks to commissions from banks, investment services, and other financial products he recommends.The blog of @MrMoneyMustache is about “Financial Freedom Through Badassity. A few years ago, it brought in $400K via @Kiplinger. Click To Tweet
Why we’re a Stan: Peter’s content tilt came from a contradiction he discovered. He heard people say they wanted – to earn an income that would lead them to have more freedom in their life decisions – and what they did – spend a lot to live their lives. His content could have fallen on deaf ears, but instead, it became a booming content business.
But don’t worry, Peter’s still living a semi-retired life. As he writes on his media-contact page: “Feel free to get in touch using the contact form. But remember this is an early retirement blog, so there may be some occasional violation of deadlines.”