Don’t start the New Year by setting resolutions for you in your content business.

Resolutions are limiting. They confine you to do or not do something. Instead, set goals. Goals are expansive. They are all about what you want to achieve.

So, let’s plan for 2022. Block out a few sessions for working on your content entrepreneur goals on your calendar. Don’t try to do it all in one day. You need time between some of the steps to ponder, consider, and assess.

Don't make resolutions for the new year. Set goals instead, says @AnnGynn. #ContentEntrepreneur #NewYearGoals #CreatorEconomy Click To Tweet

Review the past

If you previously documented your goals, go back and review them to see what worked, what didn’t, and what no longer matters.

But, if you didn’t have explicit goals, you should still look back at the past six months to a year. What did you do? Was it successful? Could it have been more successful? How did your audience react? What did you discover about your strengths and weaknesses as a creator and an entrepreneur?

Review your answers to help inform your content entrepreneur goals for 2022. 

Brainstorm content entrepreneur goal possibilities

Now comes the fun part. Start listing anything and everything you would like to achieve as an content entrepreneur, as well as what you want the business to achieve. Don’t limit yourself to 2022. Dream big and small.

When setting goals for your content business in 2022 and beyond, creators should brainstorm big and small ideas, then pick the priority ones. #ContentEntrepreneur #GoalSetting #CreatorEconomy Click To Tweet

Maybe you want to build a business to a financial level where you can quit your day job. And maybe you want to earn enough revenue to contract with a virtual assistant to help out with administrative tasks you don’t like to do. Perhaps you want 500K subscribers, and maybe it’s to convert 10% of your followers into paying customers. And maybe it’s selling your content business for $10M.

Now, review the list and highlight the top 10.

Break into mini-goals and tasks

Take each of the highlighted goals and break them down into manageable goals (if necessary) and tasks. What do you need to do or accomplish to attain it? In some cases, you may not have the perfect roadmap. That’s OK. The point is to see the small pictures that are required to create the bigger picture.

Then, go through the mini-goals and tasks and add estimated time to complete them. Depending on the task, it might be two days, or it could be six months or longer.

Now, you are better informed to assess what it would take to achieve your top goals and can pick the ones that you can reasonably expect to accomplish in 2022. I recommend picking a mix of goals – some that are easier to achieve and some that will be a stretch to achieve. That way, you don’t have to wait months, a year, or even years to know you’ve achieved something.

Set the calendar

Robert Herjavec, best known for the TV show Shark Tank, often says, “A goal without a timeline is just a dream.”

So now it’s time to turn your dreams into goals. With each goal, add the target completion date. At this point, you also need to detail how you will identify if you achieved it – establishing the metrics is essential.

Next, pull out your calendar. Add those completion dates, then work backward, adding dates to achieve your mini-goals as well as the necessary tasks to complete them. By setting deadlines and posting them to your calendar, your goals will remain at the forefront every day. 

Break down your goals into mini-goals and tasks. Then schedule time on your calendar to complete each one. You'll be more likely to achieve them, says @AnnGynn. #ContentEntrepreneur #CreatorEconomy #BusinessPlanning Click To Tweet

Check in, review, and revise

Of course, you probably won’t be able to hit every deadline or complete every task. You also may find yourself revising your goals based on new opportunities or pivoting when you find something isn’t achieving what you had hoped.

Add a weekly check-in to your calendar to assess progress on the mini-goals and every month or quarter to analyze your big goals. Are you on track? Are these goals still relevant? What adjustments should be made?


When you achieve a goal, don’t just simply check it off the list. Take a moment to celebrate. Share the win with your community. (The Tilt folks love to hear big and small victories.) Reward yourself with a treat (you get to pick based on your favorites and budget.)

How to set goals for your whole person

While setting content entrepreneur goals for your business is one thing, it’s also important for entrepreneurs to remind themselves it’s not all about the business. 

The Tilt founder Joe Pulizzi has a unique process for his goal-setting that encompasses all facets of his life. “The difference in the direction my life took from that point on is beyond remarkable to me,” he says.

Joe defines goals in six categories:

  • Financial
  • Family
  • Spiritual
  • Mental
  • Physical
  • Philanthropic

In each area, he writes down his goals in the present tense – as if they’ve been accomplished, such as “Physical: I run two times per week and compete in two half-marathons per year.” Or “Family: I have healthy children who believe they can accomplish anything.” Under each category, he lists up to three goals that can be measured. 

He reviews them first thing every morning. It takes three minutes. And don’t think your goals are set in stone – adjust and update your goals as necessary. It’s not hard, but you have to make it a habit.

@JoePulizzi sets goals in 6 categories: financial, family, spiritual, mental, physical, & philanthropic. His secret to success? Write them in the present tense and review them every morning. #Entrepreneur #ContentBusiness Click To Tweet

Share the goals you set for your content business. Tag #TheTiltNews on Twitter, LinkedIn, Facebook, or Instagram. Also, share in The Tilt Discord community. And we’ll help you stay accountable and provide some resources whenever possible.

About the author

Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. An IABC Communicator of the Year and founder of G Force Communication, Ann coaches and trains professionals in all things content. Connect with her on LinkedIn and Twitter.