Joe Pulizzi

Joe Pulizzi is founder of multiple startups including The Tilt and is the bestselling author of ten books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is Burn the Playbook: Are You Made for More? Build a Life on Your Terms.

Articles by Joe

The Best Marketing Is Not About You

Posted by Joe Pulizzi | Apr 17, 2026 | Case Studies

If you want to win in marketing, involve others in the experience (without asking for anything in return).

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Fitting In Is Overrated

Posted by Joe Pulizzi | Apr 10, 2026 | Commentary

Not sure why, but I was thinking about my junior high school choir the other day. We were about as...

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The Free Book That Changed My Life

Posted by Joe Pulizzi | Apr 3, 2026 | Audience Building, Marketing

I downloaded a free book over 20 years ago. It helped me start and build a business. I’m trying to return the favor.

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Choosing as the AI Superpower

Posted by Joe Pulizzi | Mar 27, 2026 | Commentary

Maybe in a world of AI, choosing becomes a superpower. Here’s how to take advantage of this trend.

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What’s Really Holding You Back (a story of Team USA)

Posted by Joe Pulizzi | Mar 20, 2026 | Commentary

You can give everything you have, but some things hold you back that you can’t see.

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