Joe Pulizzi

Joe Pulizzi is founder of multiple startups including The Tilt and is the bestselling author of ten books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is Burn the Playbook: Are You Made for More? Build a Life on Your Terms.

Articles by Joe

Mom’s Fingerprint Test (Do You Pass?)

Posted by Joe Pulizzi | May 8, 2026 | Audience Building, Commentary

In a world of AI updates and algorithm chasing, the work that wins is the work only you could make. Here’s how to pass Mom’s Fingerprint Test.

Read More

Stop Trying to Build a Community

Posted by Joe Pulizzi | May 1, 2026 | Audience Building, Content Entrepreneur, Publishing

Everyone wants to build a community…but they are focused on building the wrong thing.

Read More

I Wanted More Good Years

Posted by Joe Pulizzi | Apr 24, 2026 | Commentary

It’s been 12 months since I’ve been on my new health path. Here are the results.

Read More

The Best Marketing Is Not About You

Posted by Joe Pulizzi | Apr 17, 2026 | Case Studies

If you want to win in marketing, involve others in the experience (without asking for anything in return).

Read More

Fitting In Is Overrated

Posted by Joe Pulizzi | Apr 10, 2026 | Commentary

Not sure why, but I was thinking about my junior high school choir the other day. We were about as...

Read More

1
2
3
4
…
8