Joe Pulizzi

Joe Pulizzi is founder of multiple startups including The Tilt and is the bestselling author of ten books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is Burn the Playbook: Are You Made for More? Build a Life on Your Terms.

Articles by Joe

The Valuable Friction We Should Keep

Posted by Joe Pulizzi | Oct 9, 2026 | Commentary

Why valuable friction still matters in an AI-driven world, and how to decide what technology should handle versus what we should keep doing ourselves.

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Do the Thing Before You Judge the Thing

Posted by Joe Pulizzi | Oct 2, 2026 | Commentary

We’re getting very good at judging ideas before we ever experience them. Maybe we should reverse the order.

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How to Build a Trust Portfolio

Posted by Joe Pulizzi | Sep 21, 2026 | Audience Building, Marketing

Learn how to build a Trust Portfolio as a new content marketing strategy inside your organization. Human-led content franchises for the win.

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Decision Making and the Dead Hand Problem

Posted by Joe Pulizzi | Sep 18, 2026 | Content Entrepreneur

How the “dead hand” problem in Mahjong reveals a simple lesson about decision making, taking action and knowing when to stop waiting.

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Things to Do Before AI Takes Over Everything

Posted by Joe Pulizzi | Sep 11, 2026 | AI

How to prepare for rapid AI change by reducing debt, protecting your privacy, controlling AI agents and building more financial and career freedom.

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