How the Power of Suggestion Will Change the Way We Use Content
Remember when Amazon first started giving us product recommendations? I’ll always remember the first time I saw that now-famous line: “Customers who bought this item also bought...” It’s no exaggeration to say that line changed my life for the...
FileNet Acquires Shana Corporation; Announces Availability of Virtual Content Management Capabilities
FileNet Corporation, a provider of Enterprise Content Management (ECM) solutions, has acquired Shana Corporation, a provider of electronic forms software. This acquisition is expected to provide FileNet with the technology and expertise to address the growing Forms...
Madcap Software Introduces Industry-First Authoring for Chatbots and AI with Newest Releases of Madcap Central and Madcap Flare
MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that the MadCap Flare 2019 and MadCap Central April 2019 Release are now available. Together, the latest versions provide more...
Content Marketing Metrics that Matter
Technology Is Your FriendThe bad news is that it can be downright difficult to get from A to B: that is, deciding on the most impactful metrics and developing processes and strategies to track them. The good news is that plenty of worthwhile technology exists to get...
B2B Gets Social Media
Deep Customer EngagementSocial networks may make internal information more accessible, but social media tools such as blogs, forums, and wikis can do something even more powerful for B2B companies: enhance credibility and improve responsiveness. "‘Interrup-tion...
The Best Apps in Publishing
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a...
Defining the Media in the 21st Century
Ah, the media. That much-maligned entity. That pillar of democracy. We’re dedicating the Spring issue of EContent to it, but one question we need to answer is, “What even is the media?” Is it The New York Times? Vogue? CNN? Facebook? Google? Netflix?...
Editor’s Note – Content in Action
In the print world, a magazine's letters department is all about interaction. It's important that readers feel like there's an opportunity for open communication. When all is quiet, I'm not thinking everyone is satisfied, I'm thinking everyone is bored. No news is bad...
Findaway World Unveils AudioEngine
Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK....
Blueapple.mobi Announces On-Demand Mobile Video Service
Blueapple.mobi has announced the public availability of its video search service for mobile users. With blueapple.mobi, mobile users can find exactly the video they want, including user-generated content from many internet sites. Users can view and also share...
Taxonomy Tool Roundup
Product name: MultiTes Pro, version 2007.02.01Product vendor: Multisystems (Miami)Price: $295 single user; $1295 for 5 users; $2495 for 10 users; $3950 enterprise deploymentwww.multites.comTaxonomy DisplayA thesaurus is typically displayed alphabetically, with...
Informatica Adds EII Capabilities to Powercenter Data Integration Platform
Informatica Corporation, a provider of data integration software, has announced a development and OEM partnership with Composite Software, a provider of enterprise information integration (EII) solutions. Under the agreement, Informatica will immediately offer the...
Eliyon Technologies Corp. Changes Name to Zoom Information Inc.
Eliyon Technologies Corporation has changed its name to Zoom Information, Inc. Zoom Information is a search engine that extracts and summarizes information about people. Zoom Information and its product name, ZoomInfo, were chosen to describe the capability they...
Volley Media Announces Volley, a New Way to Capture and Share Live Event Video
Volley Media, a provider of event video capture and sharing technology, announced Volley, its patent-pending platform for curating and sharing video moments of any live or pre-recorded event broadcast. With Volley, audiences can capture, edit, curate, and distribute...
ZoomInfo Community Edition Shares Email Contacts
ZoomInfo has released a plug-in that finds active business contacts in users' email messages and automatically uploads the information to the ZoomInfo B2B directory. Users who install the plug-in receive free access to the ZoomInfo B2B Database. According the company,...
How to Make More Informed Marketing Decisions
Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what “right” means. In order for marketing to be more effective, strategies must be rooted in objective...
Bigtincan Launches Sales Enablement Platform for Adobe
Bigtincan, a provider of mobile, AI-powered sales enablement automation, announced the launch of Bigtincan for Adobe at the 2019 Adobe Summit. Deepening its partnership with Adobe, this integration automates the delivery of Adobe content for use, simplifying the...
Celebrating the Women Breaking Barriers in the Sciences
In anticipation of Women’s History Month, Nobel Media partnered with Microsoft to highlight the achievements of women who broke new ground in physics, chemistry, and medicine. The result, Women who changed science, is a unique web experience that trains a...
ZoomInfo B2B Data Integrated with Eloqua in Real Time
Users of Eloqua's marketing automation platform can now access ZoomInfo's profiles of 65 million businesspeople and 6 million businesses from within Eloqua, a wholly-owned subsidiary of Oracle. ZoomInfo announced two new "SparkPlugs," provided by Sure Shot Media &...
Evolve Media Announces CraveOnline Has Been Renamed Mandatory
Evolve Media, LLC, an integrated digital media company, has announced its Millennial men’s lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name. Mandatory launched...
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