The Revenue-Driven Marketer: The Path to Performing as A Profit Center
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But...
KANA Enhances KANA IQ
KANA Software, Inc., a provider of multi-channel customer service, has announced enhancements to KANA IQ, the company's solution for enterprise knowledge management and customer service optimization. KANA IQ 9.1 features new workflow capabilities for managing the...
Storytelling with IoT: What Brands Need to Understand to Maximize ROI
You’ve stepped out of your house for a run around the neighborhood. Half an hour passes and you check your smart fitness watch and are pleasantly surprised to find that you’ve achieved more mileage than usual for that amount of time. Smiling, you head home...
How to Launch an Influencer Campaign
We all know that good word-of-mouth is integral to the success of a business. I bet the last time you tried out a new restaurant, you did it on the recommendation of a friend—or maybe you just checked the Yelp reviews. The 2015 “Nielsen Global Trust in...
Are Brand Communities the Future of Marketing?
Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...
How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...
Don’t Believe the Hype: People Are Willing to Pay for Content
It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...
Eye On with Jordan Edelson, CEO of Appetizer Mobile
Jordan Edelson’s company, Appetizer Mobile, has created mobile apps for clients ranging from Lady Gaga to the NBA to educational company Montessorium. CEO and founder Edelson sees augmented reality [AR] and virtual reality [VR] as significant opportunities for...
GDPR Compliance and Data Collection: How To Make It Work
Data is at the heart of every digital business model, but publishers, in particular, have a distinct need to glean data from their readers. Without refreshing their data stores regularly, publishers can’t deliver their content outside of the confines of their...
SAE International: A Case of Elusive Consistency
Company: SAE InternationalSAE International (SAE) is a 501(c)(3) nonprofit, global organization that serves more than 100,000 folks in the automotive, aerospace, and commercial vehicle industries. It has members in about 100 countries and, per its website, is...
Thomson Gale Introduces Digital Archive on Life and Works of Jorge Luis Borges; Launches The Making of the Modern Economy
Thomson Gale, a part of The Thomson Corporation, has announced the launch of The Life and Works of Jorge Luis Borges: A Digital Database and The Making of the Modern Economy: The Goldsmiths'-Kress Collection of Economic Literature 1450-1850.The information in The Life...
Transforming the Drive to Web Campaign
Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next...
Ranker.com Launches Audience Insights Platform, Ranker Insights
Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years’ worth of polling data from the company’s Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to...
Multilingual Marketing: The Right People for the Job
A multinational’s success increasingly relies on its ability to connect with audiences around the globe. To do so, the company needs to speak to its customers in their native language. According to Common Sense Advisory, a typical global player must translate...
App Adaptation: Enterprise Moving Slowly on Mobile
Everyone in the content business knows that mobile use is on the rise, and many content providers are rushing to move their content to applications. Earlier this year, Apple announced the 10 billionth download in the App Store, and the 2-year-old Android Market...
Can Facebook Earn Back User Trust Without Changing Its Business Model
Many of us who are in the habit of following the business of digital content with religious zeal, were probably a little mystified by the hubbub surround the Facebook-Cambridge Analytica scandal. Why were people so surprised that Facebook was collecting your data, and...
Localization Elevates AI Humanization (and Vice Versa)
The foundation of effective globalization cannot be robust and remain sustainable without artificial intelligence (AI) and smart data powerhouses in the digital age. At the same time, the role both drivers will play in the long run has triggered vibrant debates and...
Reimagining Monetization in a Post-Advertising World
Branching Out: Sponsored Content and Affiliate LinksMarc Andre is a personal finance blogger with vitaldollar.com. He’s been a content marketer and online publisher for the past decade; Andre says that, early on, he made all of his income from advertising. But...
Kofax Acquires Mohomine
Kofax, an information capture vendor, has acquired San Diego-based automated text classification and extraction developer Mohomine in a cash transaction. Kofax is the product-development subsidiary of DICOM Group plc. Kofax expects to release the first products...
To Do Programmatic Advertising Yourself, Start by Picking a DSP
Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted...
