Understanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that's necessary to adapt content originally written for a U.S. audience. "A lot of people say, ‘Oh, I have to do a totally different piece,' but not...

Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans,...

Content That Can Also Breed DiscontentHowever, UVC is not without its flaws, and the practice has its share of detractors. Notable disadvantages include possible public mistrust from lack of sponsorship transparency and failure to disclose information about...

Programmatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the future of ad tech ecosystems equipped...

Humans have been working to automate tasks since the days of Henry Ford. Sometimes, this means coming up with faster, more cost-effective ways to develop automobiles and other products or streamlining operations and reducing the need for manual labor in various...

Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique...

Translating Content Management In many cases, especially in large enterprise settings, the translation process needs to be integrated into the content management system, both to manage the different versions of the same content, and to manage the translation process...

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state. The California Consumer Privacy Act (CCPA),...

Company: IHS MarkitIHS Markit is the product of a merger, and its website says, “We bring together the deepest intelligence across the widest set of capital-intensive industries and markets. By connecting data across variables, our analysts and industry...

Natural language generation (NLG) is a subset of natural language processing (NLP) that aims to produce natural language from structured data. It can be used in chatbot conversations, but also for various types of content creation, such as summarizing data and...

With customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015 English is used by 26% of internet...