Random House Releases Little Golden Books Reading Apps for Kids
Random House Children's Books announced its first Little Golden Books app, The Poky Little Puppy app. Now available on iTunes and complete with the distinctive Little Golden Books gold spine, the app is designed to appeal to children of all reading levels on the...
Oman Mobile Introduces MMS
Oman Mobile's picture messaging services or MMS is a form of communication, designed to make it easier for individuals to stay in touch. It enables Oman's customers to send digital postcards directly or share them on TV and online by participating in the...
GlobalWide Media Debuts CasualIQ as Its Own Entity
Causal IQ, a programmatic solutions provider, debuts as its own entity as it continues to empower brands and marketers to harness the value of programmatic advertising from a consumer-centric approach. Causal IQ is born from GlobalWide Media’s decade of growth...
The State of Artificial Intelligence Around the Globe
The term “artificial intelligence” (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive...
LiveIntent Finds Higher Click-Thru and Conversion Rates for DTC Brands Advertising on Mobile
LiveIntent, the people-based marketing platform that says it reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data suggesting that direct-to-consumer (DTC) brands who are advertising enjoy higher click-through...
Everybody Wants to Rule the World
One thing the internet made easy was worldwide distribution. Newspapers and other publications were no longer encumbered by the usual limitations of running a print business. They were also no longer limited by a print production schedule, which required simultaneous...
Architecture of Ethical AI Applications
Computer applications are increasingly coming with an “AI inside” label. Machine learning is at the heart of software that businesses and governments are relying on to make a wide range of decisions. But AI systems are not infallible. Sometimes, errors can...
Publishers Polled Worry About Ebook Quality
Thanks to ever-improving technology, ebooks can be produced relatively quickly and economically compared to their traditional print cousins. But with the temptation to capitalize on speed and low cost, it's easy for publishers to cut corners on quality, especially...
Personalization, Customer Experience, and AI
According to “2019 Trends in Personalization,” a report by Evergage and Researchscape International, a personalized experience results in an overall better customer experience (CX). This sixth edition of the study surveyed 314 marketing professionals...
The Challenges and Opportunities of Launching a Paywall
Facebook has changed the way people consume news, which has transformed the underlying dynamics of the publishing industry. Yet the publishing business model has stayed the same. While advertising demand is increasing rapidly, the number of publishers and ad inventory...
Changing the World Wide Web, One Language at a Time
I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled...
Starting Your Social Marketing? Consider a Social Brief
If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as...
WordRake Releases Version 1.3
Seattle-based WordRake officially released WordRake Version 1.3, the newest addition to its editing software for clarity and brevity. WordRake 1.3 provides compatibility with the 32-bit version of Office 2013, and all versions of 64-bit Office on Windows...
Marketing’s Holy Grail is Within Reach with AI-Driven Market Research
Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time. Technology makes it easier to drill down into customer demographics, personalize messages and measure responses to monitor marketing’s...
Four Keys to Global Content Marketing Success
Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it’s why many companies spend 25% or more of...
Oxford University Press and HighWire Press Announce Agreement
Oxford Journals, a division of Oxford University Press (OUP) has signed an agreement for Stanford University's HighWire Press to host its entire journals collection, beginning January 2005. Through this partnership OUP and HighWire aim to develop a leading online...
Fashion Forward: Digital Opportunities and Disruption
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high...
Navigating the Mobile-First Global Content Market
The Preplanning StageMany factors need to be considered carefully and challenges overcome before embarking on a content globalization effort for your mobile app or site. For example, think about how the content you create for one market may get shared...
How to Know Where Your Leads are Coming From
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs.If someone has discovered you and become interested...
AI, the IoT, and Content: Ethics and Opportunity
During a recent visit to my brother’s house, my sister-in-law pointed out their new Amazon Echo Dot. “It’s so cute,” she said, before showing me her primary use case: “Alexa, tell me a joke!” The sound of Jimmy Fallon’s voice...
