Globalization: The Engine of Local Experiences
You might think that globalization simply means going global. While that’s not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and...
Five Steps that Will Change the Digital Media Industry
The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, “fake news” has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways...
5 Tips to Ensure Social Media is Working as an Extension of Your Brand
Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a...
Animal Influencers Around the Globe
Today, I want to talk to you about Instagram dogs (#dogstagram). “But this is the global content issue,” you’ll say. You’re right; it is. But what is more globally beloved than pets on social media? “Nothing” is the only acceptable...
AI and the Connected World: How Soon Will Content Create Itself?
Given the pace of technology innovation, marketers must consider how advanced tech could change a problem itself. Take parking for example. Consider how a connected city of the future with autonomous cars and greater ridesharing lessens the burden of requiring parking...
Philo: Growing Influence With BEN
Company: PhiloPhilo is a streaming television service that offers subscribers a package of 58 top-rated television channels for $20. The company says you can watch live, save unlimited shows to your devices to watch later, or browse a huge library of...
Evaluating and Choosing the Right Content Creator for Your Brand
Nobody would dispute that "content is king" in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That's...
5 Key Marketing Lessons From the FIFA World Cup 2014
The FIFA World Cup 2014 was a spectacular global event. From the eyeballs glued to screens across the globe to synchronous cheering, from the tears of disappointments to the exhilaration of victory were just some of the highlights of a roller coaster tournament. Right...
Video Production, Part 1: Anatomy of an Interview-based Video Story
Unless you've been living on a faraway tropical island without internet for the past few years, you've probably heard that video is a particularly hot content asset to use in your content marketing efforts. But, you might also be familiar with research such as Ascend...
Stellent Acquires SealedMedia Limited and Bitform
Stellent, Inc., a global provider of content management solutions, has announced that it has acquired SealedMedia Limited, a provider of enterprise digital rights management solutions, and Bitform, a provider of content cleansing technologies. Stellent acquired...
Starbucks and Social Media: Go beyond the Coffee
Starbucks is on a roll. The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding. Many CEOs talk about how social media...
An Interview with Taylor Howard, Lead Content Strategist of International User Experience and Design, Alibaba Group
Name With the Face: Taylor HowardJob Title: Lead Content Strategist of International User Experience and DesignOrganization: Alibaba GroupURL: alibabagroup.com/en/global/homeJob FunctionIn her role as lead content strategist for Alibaba Group, Taylor...
Study Reveals Biggest Pain Points in the Marketing Funnel
GetResponse, the global innovator in digital and email marketing, in partnership with global research firm Demand Metric, announced the results of the “2019 Funnel Friction Benchmark Study.” The study, conducted from June–July 2019, analyzes the...
Publisher Profile: Jamarlin Martin of Moguldom Media Group
Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans,...
An Introduction to Global Content: Three Pillars and Many Challenges
Regardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global content strategies are built and executed...
Localization is the Key to Going Global with Content Marketing
Understanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that's necessary to adapt content originally written for a U.S. audience. "A lot of people say, ‘Oh, I have to do a totally different piece,' but not...
Thomson Learning Announces New Name, Cengage Learning
Thomson Learning has announced that it will change its name to Cengage Learning. The company, recently acquired by Apax Partners and OMERS Capital Partners, says the new name is based on being at the “center of engagement” for its customers worldwide. In...
Here’s Why Brands Love Unbranded Vertical Content
Content That Can Also Breed DiscontentHowever, UVC is not without its flaws, and the practice has its share of detractors. Notable disadvantages include possible public mistrust from lack of sponsorship transparency and failure to disclose information about...
AI-Generated Books: Blueprint for the Future?
AI leadership in Europe is lagging behind the U.S. and China, according to a 2018 report from the European Commission. So at the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced what it claimed was the first...
7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era
Programmatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the future of ad tech ecosystems equipped...
