5 Key Marketing Lessons From the FIFA World Cup 2014
The FIFA World Cup 2014 was a spectacular global event. From the eyeballs glued to screens across the globe to synchronous cheering, from the tears of disappointments to the exhilaration of victory were just some of the highlights of a roller coaster tournament. Right...
Stellent Acquires SealedMedia Limited and Bitform
Stellent, Inc., a global provider of content management solutions, has announced that it has acquired SealedMedia Limited, a provider of enterprise digital rights management solutions, and Bitform, a provider of content cleansing technologies. Stellent acquired...
Starbucks and Social Media: Go beyond the Coffee
Starbucks is on a roll. The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding. Many CEOs talk about how social media...
An Interview with Taylor Howard, Lead Content Strategist of International User Experience and Design, Alibaba Group
Name With the Face: Taylor HowardJob Title: Lead Content Strategist of International User Experience and DesignOrganization: Alibaba GroupURL: alibabagroup.com/en/global/homeJob FunctionIn her role as lead content strategist for Alibaba Group, Taylor...
An Introduction to Global Content: Three Pillars and Many Challenges
Regardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global content strategies are built and executed...
Localization is the Key to Going Global with Content Marketing
Understanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that's necessary to adapt content originally written for a U.S. audience. "A lot of people say, ‘Oh, I have to do a totally different piece,' but not...
Publisher Profile: Jamarlin Martin of Moguldom Media Group
Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans,...
Study Reveals Biggest Pain Points in the Marketing Funnel
GetResponse, the global innovator in digital and email marketing, in partnership with global research firm Demand Metric, announced the results of the “2019 Funnel Friction Benchmark Study.” The study, conducted from June–July 2019, analyzes the...
Here’s Why Brands Love Unbranded Vertical Content
Content That Can Also Breed DiscontentHowever, UVC is not without its flaws, and the practice has its share of detractors. Notable disadvantages include possible public mistrust from lack of sponsorship transparency and failure to disclose information about...
Thomson Learning Announces New Name, Cengage Learning
Thomson Learning has announced that it will change its name to Cengage Learning. The company, recently acquired by Apax Partners and OMERS Capital Partners, says the new name is based on being at the “center of engagement” for its customers worldwide. In...
AI-Generated Books: Blueprint for the Future?
AI leadership in Europe is lagging behind the U.S. and China, according to a 2018 report from the European Commission. So at the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced what it claimed was the first...
7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era
Programmatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the future of ad tech ecosystems equipped...
Opportunities for Content Creators to Leverage Virtual Assistants
Humans have been working to automate tasks since the days of Henry Ford. Sometimes, this means coming up with faster, more cost-effective ways to develop automobiles and other products or streamlining operations and reducing the need for manual labor in various...
How to Reach the Right Age Group with Your Content
Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique...
I Want My MTV When I Want It!
I am one of those millions of people you're always hearing about who have abandoned traditional cable television and started using the internet for all my viewing needs. Between my Roku box and laptop there isn't much I can't watch when and how I want-with the...
Broadcaster.com Launches Live Social Video Network
Broadcaster Inc. has released its free Social Video Network, a two--way interactive video and chat interface and community--building tool. Broadcaster Social Video Network enables users to communicate with one another through a two-way webcam interface that provides...
The Social Butterfly Effect
There's only one good reason to smoke: to be a part of the smokers' conversations that take place as they huddle in doorways and parking lots—now that smoking is verboten almost everywhere else. Drinking doesn't quite share cigarettes' ominous shadow (though the two...
Multilingual Content Management: Found in Translation
Translating Content Management In many cases, especially in large enterprise settings, the translation process needs to be integrated into the content management system, both to manage the different versions of the same content, and to manage the translation process...
How the California Consumer Privacy Act May Impact the Digital Media Industry
GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state. The California Consumer Privacy Act (CCPA),...
Five Guiding Principles to Escape Fragile Globalization with Agile Localization
The impact, scope, and benefits of agile methodologies are frequent topics at global business conferences — and in digital leadership forums in particular. Promises of unprecedented performance, in terms of accelerated management and flexible delivery, abound....
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