Last year, I was working with a telecommunications software company that wanted to integrate a chatbot into its solutions. Like many companies, it was looking to reduce support costs including calls and TWC (time with customer). The company researched a handful of...

Marketing professionals know how important Twitter can be. But it's also bewildering just how hard it can be to manage a social media presence, even if the length of each post, technically, is only 140 characters. Twitter is a fast-moving platform and the only way to...

WCM projects are hard. Selecting the right technology, migrating content, software customizations, and business change are inherently complex activities. In addition, the interdisciplinary nature of web CMS projects requires strong teamwork and excellent...

In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good...

Understanding the nature of customer behavior, and the factors that influence it, has never been an easy task for marketing managers. However, there is one specific group of consumers that is even more difficult to comprehend - millennials.If you were born between...

Today, I want to talk to you about Instagram dogs (#dogstagram). “But this is the global content issue,” you’ll say. You’re right; it is. But what is more globally beloved than pets on social media? “Nothing” is the only acceptable...

Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a...

Unless you've been living on a faraway tropical island without internet for the past few years, you've probably heard that video is a particularly hot content asset to use in your content marketing efforts. But, you might also be familiar with research such as Ascend...

The FIFA World Cup 2014 was a spectacular global event. From the eyeballs glued to screens across the globe to synchronous cheering, from the tears of disappointments to the exhilaration of victory were just some of the highlights of a roller coaster tournament. Right...

Starbucks is on a roll. The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding. Many CEOs talk about how social media...