One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...

For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. There are two sensible cost management guidelines in global business:Money should be invested in an agile way,...

Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day...

As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World...

An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...

A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are...

If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...

John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....

When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...

The campaign will always be a major part of a company's strategy in both B2B and B2C marketing. With a history of being short-term, one-way push marketing initiatives, campaigns can be very effective in driving sales and are easily measured for ROI. Campaigns also...

In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on...