Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However,...

Want your audience to ask about your products and services? Wonder how to spark people’s interest? Then, it’s time to “Release the Oxytocin!” Yes, it sounds like a line shouted by Zeus in the Clash of the Titans film. A dramatic moment in which...

Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day...

For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. There are two sensible cost management guidelines in global business:Money should be invested in an agile way,...

One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...

An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...

As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World...

A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are...

If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...

John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....

When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...