A Case of Taking QR Codes to the Park
The Outcome At the Fort Smith National Park, Black and Evans decided to use the codes to deliver an informational video. Because of restrictions placed on the NPS regarding the use of social media—for instance, they’re not allowed to have Facebook pages or Twitter...
The Reality of Privacy on the Web
Best Practices for Both Sides of the Privacy DivideExperts agree that consumers and businesses could do a good deal more to make web privacy more workable for both parties. They offered these tips, first for consumers:Sterling thinks Google's Eric Schmidt was onto...
How Visual Content Marketing is Helping Brands Promote Localization
With the internet becoming exponentially more crowded every year, advertisers are looking to make immediate and concise connections with users. Audiences are no longer willing to read lengthy advertisements or scan through boring product descriptions to learn about a...
Marie-Madeleine Salmon, Head of Information Center, Publicis
Name With The Face: Marie-Madeleine SalmonJob Title: Head of Information CenterOrganization: Publiciswww.publicis.com/corporate/enJob Function: Marie-Madeleine Salmon is transforming the classical information center at Publicis in Paris into a more modern...
How Journalists and Publishers Can Fight Fake News and Restore Trust
Consumers aren’t the only ones concerned about fake news these days. The folks who actually report the news are admitting this issue is increasingly troublesome, too. Consider the findings of a poll conducted by Cision, published in its 2017 Global Social...
Hearst Magazines: A Case of Reworking the Publishing Workflow
Company: Hearst Magazines Hearst Magazines, a unit of Hearst Corp., is a U.S.-based publisher of monthly magazines. With 20 U.S. titles and more than 300 international editions, Hearst is known for popular titles such as O, The Oprah Magazine, Esquire, and Popular...
Pattern89 Introduces New Marketing AI Tools for Social Media Advertising Life Cycle
Pattern89, a marketing technology company changing social media marketing through artificial intelligence (AI), announced the launch of new tools to maximize and understand ad performance at every stage of the digital advertising life cycle. The new set of...
Tiny Technologies CEO, Andrew Roberts, Comments on Unlocking Tremendous Opportunities with Rich Text Editing.
Build beautiful content for the web with TinyA consumer-grade user experience is now the expectation for business applications. Over the last decade, file sharing, HR, and CRM applications have become as easy-to-use as Facebook and Google. Today, that evolution...
A Primer on Time-Based Advertising Metrics for Publishers
Advertisers know more about their consumers than ever before—thanks in no small part to digital ads. Prior to digital publishing, the only way advertisers had of evaluating and analyzing information consumption was through research—such as readership...
Helping Publishers Distinguish Their Brands While Forging Lasting Relationships
A new kind of publishing platformAs a doctoral student in computer science, Georgios Papadopoulos experienced firsthand the gaps in publishing technology that often impeded online research. He founded Atypon in 1996 to develop software that makes scholarly research...
The 19th Annual EContent 100
Dear Readers,For nearly 2 decades, the EContent 100 list of companies that matter most in the digital content industry has been a guidepost for people in the industry. Looking for a new CMS? Maybe a platform to help you create a mobile app? Turn to the EContent 100 to...
Mashing Up Web Analytics and Content Management
Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...
Itai Lahan, Cloudinary’s CEO, Discusses How to Streamline Asset Lifecycles
Cloudinary empowers the world’s top brands to deliver visual-first experiences that engage and convert. Founded in 2012 and with offices in the US, UK and Israel, Cloudinary’s cloud-based solutions for image and video management and digital asset...
New Report Forecasts the Rise of Velvet Rope Communities and YouTube Dominance in 2020
Social media is an ever-changing landscape for marketers. Challenges erupt as users shift the manner in which they interact with a given network, as governmental oversight and scrutiny build, and as new networks emerge and legacy networks vanish or decline in...
Intranets & Their Role in Corporate Acquisitions
There is typically some generic content, such as personnel policies, product/service information, staff directories, and an expertise database, that will make up any company's intranet. Probably the best route is to plan to put this information into a holding area...
Personalization and Portals – If You Build It (Right) They Will Come
John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...
Monetizing Value-Add
Enhancing FIND's RevenuesFIND (Federal Information & News Dispatch), a small electronic publisher that provides government and business information through third-party distributors, such as Factiva and LexisNexis, believes that its precise coding of documents has...
KANA Unveils New Email Response Management Application
KANA Software, Inc., a provider of Service Resolution Management (SRM) solutions, has announced enhancements to its email response management application, KANA Response. KANA Response allows companies to manage and respond to all email inquiries. KANA Response is...
What Does the Digital Generation’s Tech Fatigue Mean for Content Providers?
They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of...
7 Tips to Win the Competition for Attention
Anyone in the marketing world knows how tough it can be to get noticed by the right person. Competition is fierce. The consumer market is saturated with products, brands, and businesses that take up space and the “attention market share” from millions of...
