LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads
LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...
Smarsh Releases Electronic Communications Compliance Survey
Smarsh, helping customers get ahead of the risk within their electronic communications, released its ninth annual Electronic Communications Compliance Survey Report. The survey of more than 300 compliance professionals in the financial services industry finds that...
Blockchain: A New Architecture for Digital Content
There are few business leaders who would disagree that we are living in a time of great change. Thanks to the digital revolution, we now find ourselves in a hyperconnected world radically shaped by what can best be described as the “network effect”: the...
Overcoming the Challenges of Mobile Attribution
A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All...
Are Brands Bold Enough to Make Their Content Go Vertical?
The world has gone vertical. This is not just a cliche, but a true fact of life. Look around you: the Story format, which has become the fastest-growing media experience, is now everywhere. It’s become the default choice of today’s visual generation for...
Adding a Head to a Headless CMS
There was a time when monolithic CMSs satisfied everyone’s needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small...
How Brands Can Use the Story Matrix to Create an Editorial Calendar
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...
Marketing With AI: Chatbots Are Smarter Than You Think
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
A Guide to Sentiment Analysis Tools
MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and social content, etc.) in that direction....
The Stages of Digital Transformation
A quick glance at the list of unicorns (aka privately held startups that are worth a billion dollars or more) reveals a common thread of digital technology used to disrupt existing industries. These digitally native companies (such as WeWork in shared workspaces,...
Avoid These 5 Content Management Pitfalls
Fall is my favorite time of year - the foliage is stunning, everything smells like pumpkin spice, and I get to wear cozy sweaters and rain boots! Fall is also a great time of year to start thinking about year-end, and how you can improve your content management...
5 Psychological Concepts That Can Improve Your Content Marketing
Content marketing seems simple on the surface; write content that people want to read, and they’ll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an...
To Improve Customer Experience, Improve Employee Engagement
2016 has had its share of customer experience challenges—airline system outages, tainted burrito ingredients, and exploding balancing scooters. How can corporate chiefs allow an environment in which checks and balances don’t catch these mistakes? Are the...
What Live Streaming Means for Content Publishers
You can barely open up your web browser without the words "live streaming" smacking you in the face. Whether it's someone raving about Periscope or claiming you must be on Meerkat or risk missing out on the "next big thing," you're surrounded by the reality that is...
Use Ebooks to Boost Your Company’s Profile and Bottom Line
BEFORE BYLINING AND PRIOR TO PUBLISHINGEager to attack that keyboard and start churning out the pages? Curb that enthusiasm for a moment, and remember to complete the necessary due diligence first. That starts with researching the competition closely to learn what...
The Art of Having a Proactive SEO Strategy
Being proactive in SEO is perhaps the most abstract of the 5 Pillars of SEO. It is also perhaps the most important. The simplest way to think about proactiveness and how it relates to SEO is to always be informed and prepared. Sandra Wallace not only needs to...
A Guide to Web Content Management for Multichannel Delivery
In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, "multichannel" referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing...
EContent Infographic–Content Localization by the Numbers
7 Ways to Create a Premium Edition of Your Ebook
If you've published a digital book designed for e-readers such as Kindle, you should consider taking that same content and publishing it with additional media as a premium version, at a premium price, for users willing to pay more for more content.With Apple's iBooks...
Social Media Debate
While it might seem that choosing the 100 companies that matter most in the econtent industry is our biggest challenge in this issue, I find the more difficult (and fun) aspect of participating in the selection of the annual EContent 100 list is figuring out what the...
