When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...

Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...

The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens approaching “phono...

Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...

The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored...

Digital advertising has become a mainstay among marketers over the past several years, as the popularity of smartphones has achieved critical mass and consumers are increasingly tethered to their devices. But static content isn’t enough to capture attention or...

Copyright lawsuits have become commonplace for YouTube. People post videos without the right to do so, leaving YouTube to clean up the mess before the video-sharing site finds itself embroiled in yet another, much larger, legal mess. Some, like Brian Banner, a...

Name With the Face: Kevin IndigJob Title: SEO ConsultantOrganization: SearchmetricsURL: searchmetrics.comJob FunctionSearchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients...

For global organizations, aiming to connect with international audiences, it's critical to communicate with them in their native language, making translation services a necessary expense. However, translating content isn't as simple as swapping words from one language...

Analytics. Chatbots. Machine learning. AI is here, and it’s changing everything from how we search for content to how we monitor content performance. Meanwhile, an increasingly global market for content has creators thinking about how to translate and localize...