How to Be a Credible, Immersive, and Expert Content Provider
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...
Building Trust through Real-world Proof and a Powerful Customer Advocacy Program
We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers’ hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain...
iManage Announces Integrated Support for Adobe Acrobat
iManage, Inc., a provider of collaborative content management software for enterprises, has announced fully integrated support for Adobe Acrobat within the iManage WorkSite suite. The new functionality allows users to open and save PDF documents directly to an iManage...
Smart is Sexy: Will New Ad Campaign Hit Its Target?
The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored...
Video Popularity Still on the Rise: Opportunities for Publishers
Digital advertising has become a mainstay among marketers over the past several years, as the popularity of smartphones has achieved critical mass and consumers are increasingly tethered to their devices. But static content isn’t enough to capture attention or...
When Is It Time for a Translation Management System?
For global organizations, aiming to connect with international audiences, it's critical to communicate with them in their native language, making translation services a necessary expense. However, translating content isn't as simple as swapping words from one language...
YouTube’s Legal Issues Grow
Copyright lawsuits have become commonplace for YouTube. People post videos without the right to do so, leaving YouTube to clean up the mess before the video-sharing site finds itself embroiled in yet another, much larger, legal mess. Some, like Brian Banner, a...
Old Rules Still Apply to New Journalists
There is little doubt that we are living in a new age of journalism. The internet has clearly put pressure on traditional publications. Stories are published faster. There is less fact-checking and editorial oversight. Virtually anyone with even a hint of technical...
With Great Power Comes Great Responsibility (on Social Media)
I find myself volunteering a lot lately. For many years, I walked dogs and cleaned litter boxes at shelters. Last year, I tutored a few kids at a school focused on getting middle school boys from communities where the schools are struggling into private high schools....
An Interview with Kevin Indig, SEO Consultant, Searchmetrics
Name With the Face: Kevin IndigJob Title: SEO ConsultantOrganization: SearchmetricsURL: searchmetrics.comJob FunctionSearchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients...
Sunil Thomas, Co-founder and CEO of CleverTap Explains How to Retain More Users and Grow Your Revenue
Retain Your Users for LifeFor brands of all sizes, retaining more mobile app users is of paramount importance. It’s the lifeblood of your business and a critical factor in your ability to sustain growth. But in today’s mobile-driven world, it’s...
Meet the 18th Annual EContent 100 Winners
Analytics. Chatbots. Machine learning. AI is here, and it’s changing everything from how we search for content to how we monitor content performance. Meanwhile, an increasingly global market for content has creators thinking about how to translate and localize...
Adlucent Report Reveals Younger Generations See Personalization as a Requirement
Adlucent, an integrated digital marketing and analytics agency, released the results of its recent consumer survey, “Personalize-To-Play: The Next Generations’ Digital Marketing Sentiment Report.” Adlucent’s survey of 900 U.S. consumers aged...
Building a Sustainable Streaming Media Model
Consumers Crave More ChoiceA recent survey of more than 15,000 Consumer Reports subscribers found that 81% of those who have used a streaming video service in the last month used Netflix, according to a July 26, 2012, PCMag.com article ("Netflix Most Popular, Not Most...
Gladly Introduces In-App Chat, JetBlue Among First to Launch New Customer Service Contact Channel
Gladly, the company making customer service radically personal, today announced a new capability that allows companies to offer live chat from within their branded mobile applications. With this feature, consumers can now chat with customer support teams right from...
Sameer Shariff, Founder & CEO of Impelsys discusses Leveraging Technology to Push Frontiers of Academic Publishing
Leveraging Technology to Push Frontiers of Academic PublishingAcademic publishing is now facing new kinds of challenges leading to shrinking revenues, like crowd knowledge sourcing which brought about free access to information and technologies have started putting up...
Creative From the Start: How Wiley Creates More Dynamic and Innovative Content
In 1807, Charles Wiley opened a print shop, which became the publisher John Wiley & Sons. Now known simply as Wiley, it’s branching out. “We still use the term publisher,” says Brian Morrison, Wiley’s creative director of corporate...
How to Spot Influencer Fraud: Five Red Flags
Influencer marketing can seem like the wild west—a society without law and order filled cavalier personalities and epic standoffs between brand and influencer. The negative headlines surrounding influencer marketing, which range from fake followers and...
Georgios Papadopoulos, CEO and Founder of Atypon Discusses Putting Publishers In Control
Atypon develops software essential to the business of online publishing. Literatum, our publishing platform, is home to more than 10,000 journals, 20 million articles, 150,000 eBooks, and 1,800 websites for over 1,400 societies and publishers.Much more than a...
Gal Oron, Zoomin CEO and Joe Gelb, Zoomin President & Head of Business Development Discuss Leveraging Your Product Content to Ensure Success
Zoomin helps organizations deliver content on-demand, across all customer touchpoints, quickly, easily and precisely. Zoomin’s next generation publishing platform enables your customers to instantly zoom into the precise content they need, when and where they...
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