Marketing in a Voice-First World
Voice assistants are changing the way marketers reach customers, but other speech technologies are still the foundation of customer relations. It’s hard to think of an industry more transformed by technology than marketing. It was only a few short years ago that...
Print vs. Digital: An Analysis of the Monetization Model
Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for...
A Look at Media & Information Industry M&A
After reaching a high of 872 deals valued at $104.4 billion in 2007, M&A for the media and information industry dropped significantly in 2008 to 758 deals valued at $33.3 billion, marking a 70% year-over-year decline in overall deal value.The key catalyst driving...
Should Social Media Censor Content?
Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos...
How Marketers are Creating Personalization Through Personas
Today’s consumers are increasingly demanding more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise, then, that delivering personalized experiences to customers is...
The Importance of Future-Proofing Your Content
Spreading the Word and Getting It DoneSo the experts are convinced. But what about your average John Doe content creator? Well, he may be familiar with the concept-but that's about it. "I think that if you asked [people if they see the value in future-proofing] in a...
EDGAR Online Announces Excel Add-In
EDGAR Online, Inc., a provider of business and financial information, has announced the availability of a new product that delivers XBRL (eXtensible Business Reporting Language) formatted fundamental company data directly into Microsoft Office Excel worksheets. As...
The Wall Street Journal Online and LexisNexis Announce Alliance
LexisNexis, a provider of legal, news, and business information services, will become the exclusive distributor of enterprise subscriptions to The Wall Street Journal Online to law firms in North America. Online Journal subscriptions available through LexisNexis will...
Navigating the Changing Landscape of Data Privacy Post GDPR
With the advent of the EU’s General Data Protection Regulation (GDPR) and scandals like Cambridge Analytica, data privacy has entered the mainstream conversation, resulting in new laws and regulations that have major business implications for digital publishers....
WhiteHat Security: Using AI to Enable Better SEO Results
Company: WhiteHat SecurityWith more than 15 years of data and analytics at its fingertips, WhiteHat Security offers a number of solutions to help protect your digital business. The WhiteHat Application Security Platform provides the services required to secure...
Spot Check: Are You Creating Content That Adds Value to Your Audience?
It’s one thing to pay for your brand to get exposure on social media and search engines, but it’s not enough to sustain success. In order to build a thriving brand, you also need organic content that engages your audience and adds value to their lives. Can...
New Research Explores Mobile User Behavior and Routines in the Early Morning
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, in conjunction with Phoenix Marketing International today released mobile data collected in October that compares Gen Z, Millennial and Baby Boomer mobile usage behaviors,...
LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads
LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...
Smarsh Releases Electronic Communications Compliance Survey
Smarsh, helping customers get ahead of the risk within their electronic communications, released its ninth annual Electronic Communications Compliance Survey Report. The survey of more than 300 compliance professionals in the financial services industry finds that...
Blockchain: A New Architecture for Digital Content
There are few business leaders who would disagree that we are living in a time of great change. Thanks to the digital revolution, we now find ourselves in a hyperconnected world radically shaped by what can best be described as the “network effect”: the...
Overcoming the Challenges of Mobile Attribution
A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All...
Are Brands Bold Enough to Make Their Content Go Vertical?
The world has gone vertical. This is not just a cliche, but a true fact of life. Look around you: the Story format, which has become the fastest-growing media experience, is now everywhere. It’s become the default choice of today’s visual generation for...
Adding a Head to a Headless CMS
There was a time when monolithic CMSs satisfied everyone’s needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small...
How Brands Can Use the Story Matrix to Create an Editorial Calendar
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...
Marketing With AI: Chatbots Are Smarter Than You Think
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
Joe Pulizzi’s The Tilt Newsletter
Join Joe Pulizzi’s The Tilt every Friday morning for ideas on meaning, ownership, freedom, and building something real on your terms.
