Attending in-person events can help your content business. But before you go, make a plan to get the most from them.Read More
Brian Piper is Director of Content Strategy and Assessment for the University of Rochester Department of Communications. Brian has been doing SEO and content strategy since 1996. He has created online training programs for hundreds of companies including Xerox, Carestream, Kodak, and Volvo. He has spent the last seven years focusing on data analytics, content marketing, and strategy. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
Articles by Brian
Our time is a limited asset, so it’s important that we don’t waste it working on...Read More
Knowing what works with your content (and what isn’t) is essential to adjust your creation strategy. Here’s how your data can help.Read More