MAY 16, 2023

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.


full tilt

Know What Your Audience Says Elsewhere

While effective listening tools are critical to audience development, they aren’t always easy to implement effectively. So no matter what tool you choose, these tips can help you master the art of audience listening:

Learn your audience’s language: To engage with your audience effectively, you must understand their language and the terms they use around your content tilt. By monitoring social media conversations, you can gain those insights and use that knowledge to create more compelling content.

Keep tabs on industry news and trends: Monitor conversations about your industry or niche to stay informed about the latest developments, emerging trends, and new opportunities. Use this knowledge to inform your short- and long-term content planning.

Start conversations: Identify conversations related to your industry or niche and join them to provide valuable insights and expertise. This can help you build relationships with potential audience members and establish yourself as a thought leader in your field.

Find feedback: Identify common themes, pain points, and suggestions to keep in mind when you plan and create your content to better appeal to your audience and improve their experience.

Develop leads from your competitors: Pay attention to not only what your audience is saying about your brand and what people say about your competitors. You can identify disgruntled audience members and customers and target them with more relevant content and/or products. This can be a powerful way to generate leads and grow your business.

Pay attention to shared videos: A go-to medium in terms of engagement, video-listening tools can help you identify trends and stay ahead of the curve in delivering content about your audience’s current interests.

Identify influencers: Content creators can work with influencers or other partners with a similar target audience. Identify influencers in your industry, then engage with them, build relationships, and potentially collaborate on content or campaigns.

Track and measure results: Gain insights into what’s working and what’s not with your brand’s content. Use this information to refine your campaigns and improve your social media.

Audience listening is an essential aspect of any successful content business. Monitoring and analyzing social conversations and data can gain valuable insights into your audience, industry, and competition.

– Victor Blasco

Learn about seven social listening tools, from key features to pricing.

Correction: In the profile of Alexis Grant in the May 9, 2023, edition, we should have said she worked at The Penny Hoarder after selling her blog management company to it. Kyle Taylor founded The Penny Hoarder.


You can still get the Digital Pass for Creator Economy Expo – over 40 hours of the most amazing and impactful presentations ever put together in one collection.

​Use code TILT100 to save $100 and get your digital pass for about $12 per session.


we stan Jasmine Taylor

Entrepreneur: Jasmine Taylor

Biz: Baddies & Budgets

Tilt: Cash stuffing

Scene: Website, TikTok (690K) , Facebook (353K), Instagram (159K), YouTube (139K), Pinterest (20K), Twitter (221)

Snack Bites:

  • Jasmine learned on YouTube about cash stuffing, also known as the envelope budgeting method. As she put it into practice to reduce her debt, she posted to TikTok to hold herself accountable.
  • When her audience grew, she turned her personal endeavor into a full-time content business, earning $850K in 2022.
  • Baddies & Budgets has multiple revenue streams. In addition to ad revenue from social platforms, she sells over 150 products, from digital downloads and courses to wallets, binders, and branded merch.

Why We Stan: Jasmine didn’t start off as an entrepreneur. She searched for the financial information she needed in her life and eventually turned her personal journey into a business. She also helps her community earn their own money through her platform by signing up and marketing their affiliate links – a win-win for her and the audience.

– Ann Gynn

Read more of Jasmine Taylor’s journey in the longer story.


things to know

Money
  • Now hiring: Edelman, the marketing consulting firm, launched its Creator Bench to connect creators with brands seeking to produce a high volume of social media content. They aren’t interested in the creators’ audiences – they want their talent. (Ad Age)
    Tilt Take: Yes, your audience is valuable to brands, but so are your content creation skills. It’s another revenue stream to consider.
  • Make commissions: The rise of affiliate marketing as a revenue stream for content creators continues this year, according to The State of the Creator Economy, which costs a fee to read. (Forrester)
    Tilt Take: In challenging economic times, retailers are most concerned about the bottom line. As long as the products or services relate to your content tilt, it makes sense to help them (and your business).
Audiences
  • Hibernation lost: LinkedIn’s removing followers who have “hibernated” – deactivated their account – or become “restricted” accounts because they violated policies. (Search Engine Land)
    Tilt Take: If your follower count on LinkedIn took a hit recently, now you know why.
Tech and Tools
  • Pin links: Pinterest updated its features to include an add-a-link option. You can add links to your website, stores, brand partner landing pages, etc., on your image, video, and livestream pins. (Lindsey Gamble)
    Tilt Take: Another social platform recognizes creators are more likely to publish content there if they can send their audience to their more profitable channels.
  • All AI: The Influencer Marketing Factory reports 94.5% of surveyed creators say they use artificial intelligence – editing content and image generation top the ways. (Insider)
    Tilt Take: They talked to social media creators. Interestingly, 76% of expert creators say they use AI in The Tilt’s latest research.
And Finally
  • Honesty is best: The growth in the use of AI tools prompts more agencies to detail disclosure and transparency requirements in their contracts with creators. (Digiday)
    Tilt Take: Even if a contract doesn’t mandate your AI disclosure behavior, being transparent with your audience is a must to keep their trust.


the business of content


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