Entrepreneur: Jasmine Taylor
Biz: Baddies & Budgets
Tilt: Cash stuffing
- Jasmine learned on YouTube about cash stuffing, also known as the envelope budgeting method. As she put it into practice to reduce her debt, she posted to TikTok to hold herself accountable.
- When her audience grew, she turned her personal endeavor into a full-time content business, earning $850K in 2022.
- Baddies & Budgets has multiple revenue streams. In addition to ad revenue from social platforms, she sells over 150 products, from digital downloads and courses to wallets, binders, and branded merch.
Why We Stan: Jasmine didn’t start off as an entrepreneur. She searched for the financial information she needed in her life and eventually turned her personal journey into a business. She also helps her community earn their own money through her platform by signing up and marketing their affiliate links – a win-win for her and the audience.
The Story of Jasmine Taylor#JasmineTaylor followed a lesson in @YouTube video to eliminate $70K in debt. She turned what she learned into a #ContentBusiness, @BaddiesnBudgets. #Stan #CreatorEconomy Click To Tweet
The cash-stuffing lesson isn’t new. It’s also known as envelope budgeting. You put cash in envelopes designated by categories for life’s expenses, and if the envelope doesn’t have money, you can’t buy anything.
“I found cash budgeting and I literally stuck to it,” Jasmine tells CNBC.
As she explains to USA Today, “I was turning 30 that year and I was just tired of being in financial distress. I had a degree, no job, tons of debt, and just no functioning budget.”
To stick to her commitment, she opted to go public – posting on TikTok – and built an audience in the hundreds of thousands.
Given most envelopes are plain and boring, Jasmine saw an opportunity to make cash stuffing more fun and visually appealing. She opened a Shopify account and created merch – cash-stuff wallets, envelop labels, wallet covers, etc.
By 2022, Baddies & Budgets brought in $850K. It’s on track to make $1M in 2023. But, Jasmine tells CNBC, she pays herself $1.2K a week and reinvests in the business. “The same stuff I teach my audience, I still use in my everyday life,” she says.Entrepreneur Jasmine Taylor pays herself $1.2K a week from @BaddiesnBudgets that's on track to earn $1M in 2023. #ContentEntrepreneur #CreatorEconomy Click To Tweet
The Baddies & Budgets website serves as the home base for her content. She turned frequently asked questions into a series of videos in a beginner budgeters section, embedding some of her YouTube videos, such as:
- How to get started
- How to use $1K and $500 placeholders
- What is a sinking fund
- How to get one month ahead
On TikTok, she uses the short-form content favored on the platform with lessons, tips, and challenges. Her savings video – Stuffing My 100 Envelope Challenge – has earned 1.3M views. Other videos in that savings challenge playlist have views ranging from 38K to 366K.
Jasmine posts about three times a week on YouTube, posting Shorts and long-form videos and going live about once a month this year.
On the Baddies & Budget site, she sells over 150 products, including digital downloads, binders, challenge materials, and branded merchandise. She also recruits her audience to help – and to make money themselves – through her referral program. Audience members use referral links and earn 10% of the product revenue purchased through their links.
The Texas-based member of Gen Z has caught the attention of CBS News, Good Morning America, Black Enterprise, and other media interested in how her financial advice has worked for her and taken off as a business.
About the author
Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. An IABC Communicator of the Year and founder of G Force Communication, Ann coaches and trains professionals in all things content. Connect with her on LinkedIn and Twitter.