Mark Wiens has amassed more than 1.6B views on his YouTube food travel channel since 2009. Every Sunday and Wednesday at 8 p.m. Bangkok time (that’s where he lives), Mark posts a tantalizing video around street video and travel tips.

But Mark is more than a YouTuber. He’s created a content brand, Migrationology. He has over 49K subscribers to his e-newsletter. He’s created over 10 city travel guides. He also has appeared in and created videos for Amazon. 

With over 1.6B views on his @YouTube food travel channel, Mark Wiens has grown to build a content brand: @migrationology. #contententrepreneur #creatoreconomy #YouTuber Click To Tweet

Fang Wallet reports that Mark earns an average of $2,000 a day from his YouTube account while earning additional income through affiliate links in his blog. That doesn’t consider his original content creation business.

We’ll let Mark tell his own story:

Why we’re a Stan: Mark smartly built a huge audience in YouTube but expanded to create a content brand on platforms he has more control over. Given we preach consistency, we also love that he posts videos twice a week and lets his audience know exactly what time and day to expect them.

About the author

Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. An IABC Communicator of the Year and founder of G Force Communication, Ann coaches and trains professionals in all things content. Connect with her on LinkedIn and Twitter.