Five years ago, makeup artist Deere built a following on Twitch when she morphed two subcultures into one: video games and drag. The streamer explains to NBC News, “I was thinking to myself, ‘I have a new computer, it has the capabilities of streaming, and I just want to be a drag queen, so why not be the video gaming drag queen? It just made sense.”
She then formed a collective with drag streamers called Stream Queens, which now has over 80 members, hoping to cultivate a supportive community for queens (and kings) on the platform.@dearDeere brings it to her @Twitch stream, morphing two subcultures into one – video games and drag. And that’s a #contenttilt we love. Click To Tweet
Well, pushing for inclusivity online pays. According to the Twitch Money Calculator on Influencer Marketing Hub, Deere’s channel (42.2K) has an estimated media value of $14.6K. Paid subscriptions, donations, and influencer marketing, along with ads, affiliate sales, and sponsorships account for her various income streams.
Why we’re a Stan: We love that Deere saw the power in collaboration. Making space for queens and kings also allowed for her account to become a recognizable part of drag gaming.
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About the author
Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.