In 2010, Candice Hutchings started blogging on her vegan-friendly website, The Edgy Veg, chronicling her journey to cut out animal proteins from her life. As she describes today in her about section: “Edgy by nature, I use my YouTube channel, and Instagram pages to disrupt the vegan community with my candid and humorous take on activism not only for animals and food built differently, but also mental health, the environment, and female empowerment.”

Candice Hutchings (@EdgyVeg) chronicled her vegan journey and turned it into a #ContentBusiness with a blog, YouTube channel, cookbook, and more. #Stan #ContentEntrepreneur #CreatorEconomy Click To Tweet

The food diary showcases plant-based dishes that coincided with her major lifestyle change. Veggie Chili, the first meal featured on the site, is a vegan and raw take on a hearty classic. Since then, the Canadian has shared her vegan takes on Gordon Ramsey’s bacon, creamy French onion mac and cheese, and chocolate pudding. 

Two years later, she expanded her brand when she uploaded her first video to YouTube (now 441K). Today, her videos and blog posts run the gamut, from a guide on how to live eco-friendly and must-know vegan resources page to taste testing other YouTubers’ creations.

Candice earns revenue through affiliate links with trusted brands, partnerships with companies and created a cookbook in 2017. Last month, the YouTuber revealed her first product launch called Edgy Veg Essentials Bundle, “the world’s first sour gummy vitamin made by vegans for vegans.”

Creator @EdgyVeg recently launched her first non-content product – vegan gummy vitamins. #Stan #CreatorEconomy Click To Tweet

Why we’re a Stan: Candice ventured into another content platform, YouTube, after establishing her brand on her website. Now her brand, The Edgy Veg, continues to publish on those two revenue-earning channels and added a cookbook and vitamin product to her business.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.