In 2015, The Bucket List Family, a tight-knit household of five, sold every possession they owned to travel the globe, sharing every part of the journey with their 1.36M YouTube subscribers and 2.6M Instagram followers

Parents Garret and Jessica Gee shared the reasons why they would uproot their family in their site’s original about page: “We were going to take the typical next step in life and ‘grow up’ and build a house and settle into careers … buuut how bout not! (sic) … We decided as a young family that now was the time to form healthy habits and create traditions that will hopefully shape us into better people the rest of our lives.”

For years, they’ve shared photos of this journey with their subscribers and recently purchased a bungalow on a beach in Hawaii, which they now call home. Today, the family makes a whopping $20.9K per Instagram post, and supporters can sign up for Bucket List Friends, a subscription service featuring monthly webcasts, travel exclusives, and other content. 

@BucketListFam hit the road, grew an online content business, and added a subscription service revenue stream. #Stan #ContentEntrepreneur Share on X

Why we’re a Stan: The Gee family created a community subscription service on their own platform instead of using a third-party system.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.