Super Bowl vs. The Olympics: Tips for Digital Marketers
Sporting events are one of the television events that networks and advertisers can still count on Americans to watch live. According to a Burst Media survey 54.2% of men will watch the Super Bowl as will 42.3% of women. Most of those viewers (79.7%) will watch the...
Synereo Launches WildSpark Creator Program Allowing Creators to Monetize Their Content
Synereo announced the allocation of $500,000 to YouTube creators using WildSpark, their direct content monetization app. WildSpark allows YouTube creators to monetize their content, also rewarding their subscribers for sharing their work. Today, many YouTube creators...
How Important Is Your Digital Infrastructure To Your Revenue: 3 Takeaways
If “Content is King” then your digital infrastructure represents the dozens of advisors and servants that keep a kingdom running—making the King look good. Without a web of digital systems in place that can enable your employees to do their best...
The State of Big Data 2017
It's January 2017, and you’ve turned over the digital calendar page on a new year. Was your resolution to walk an extra 1,000 steps a week this year, to be tracked by your Apple Watch, shared on Facebook for extra accountability, and added to your Lifetick...
Marketing to Millennials: Brand Recognition
The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done....
PowerDeck: Presenting Presentation Management
In order to keep up with the challenges and emerging needs of business organizations, ClearStory Systems has introduced PowerDeck, a new addition to the company's suite of solutions for managing digital assets. ClearStory, a provider of content management solutions...
The Difference Between CXM and WCXM
The world of enterprise content technologies has always been difficult to decipher on its own, let alone with all the acronyms flying around. Let's talk about two of them today: CXM (or CEM) and WCM (or WCXM, or WEM for some).Many organizations nowadays are paying...
Virtual Trade Shows: A Realistic Alternative to Business Travel?
Sidebar:A View From the Podium: Presenting at a Virtual ShowWhile virtual shows enable attendees to save travel dollars and time, conference presenters reap the same benefits. It also serves as an effective way in which to get their messages across to an interested...
How Marketers Can Reach B2B Buyers in 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today’s B2B buyer, it’s critical for...
The 5 Main Obstacles for the Future of Digital Advertising
Since the internet first started permeating our culture and dictating new technological trends, it’s been heralded as the indistinct, indefinite “future” of advertising. Traditional ad paths, like billboards, radio ads, and printed ads in magazines,...
Mail Bombing Can Ruin Your Brand: Here’s How to Protect Your Reputation
Recently, there has been a resurgence of attacks on brand reputation in the email world. The attack is known as either “mail bombing” or “mail flooding.” This presents a threat to both consumers and brands alike. This form of attack has the...
