Despite the significant uptick in consumer use of mobile technology, there’s still a big gap between those marketers who have effectively embraced mobile to provide an engaging user experience and those who have a long way to go. While experts have been...

Omnichannel content—if you can accurately define it, you’re probably a step ahead of the next guy. Even the experts, such as Apoorv Durga, founder of AltView Advisory, say omnichannel is “tough to define directly.” If you ask Wikipedia, that...

What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job...

In an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital marketers have to ask themselves a logical...

As consumers, we have been trained to have high expectations. Netflix and Spotify have instilled an on-demand mindset, and we’ve become accustomed to getting what we want immediately. Meanwhile, companies like Amazon are continuously driving consumer...

 The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they’ve also increased in accessibility with the advent of the cloud. But the core promise...

The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done....

There may be no tool more important to the daily life of web users, but more overlooked, than the WCM system. Ask the average web surfer what powers the content he or she consumes, and he or she would likely just look at you dumbfounded. But businesses and publishers...

When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. They operate on a business model of providing subscribers with personalized content recommendations (TV/movies and music, respectively) with...

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand’s content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with...

Name With The FaceRebecca BowdenJob TitleIngest Team LeaderOrganization XOS DigitalURLwww.xosdigital.comJob FunctionAs ingest team leader at XOS Digital, a provider of digital technology and media management solutions to collegiate and professional sports...

Sporting events are one of the television events that networks and advertisers can still count on Americans to watch live. According to a Burst Media survey 54.2% of men will watch the Super Bowl as will 42.3% of women. Most of those viewers (79.7%) will watch the...

It's January 2017, and you’ve turned over the digital calendar page on a new year. Was your resolution to walk an extra 1,000 steps a week this year, to be tracked by your Apple Watch, shared on Facebook for extra accountability, and added to your Lifetick...

The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done....