Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take...

Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core...

All content management is not created equal. There are any number of sub-genres of content management, but two of the biggest are Web Content Management (WCM) and Enterprise Content Management (ECM). At times, these two may overlap but they are not the same, and each...

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. Your average customer’s brain is wired to process visual content 60,000 times faster than text....

In 1927, Warner Bros. was a fledgling movie production business that spotted an opportunity: Audio. It was the first studio to produce and release a commercial feature film, The Jazz Singer, with synchronized audio including dialogue. Referred to as the first...

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingertips—something they knew a bit about. Now, things are getting audible with...

Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper, in a February 2018 interview. It’s a point other publications have arrived at already, either turning to digital-only editions or...

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...

The SolutionSPSS is a comprehensive mathematical and statistical package that was originally developed at University of Chicago in 1968. Acquired by IBM in 2009, the package comprises several individual products and solutions, including IBM SPSS Data Collection, IBM...

Step 4: Who are our competitors and how do we compare to them (positioning)?The personal coaching industry is extremely competitive. There are not very high barriers to entry here, and while many coaches operate as single-person entities, others may be part of large...

AN ‘OUTSIDE-IN' APPROACHThat outside-in approach is how Tahzoo views omnichannel marketing, says Misia Tramp, EVP of insights and innovations for Tahzoo, a digital customer experience firm. The concept, she says, is really about "understanding how to eliminate...

The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how...

"A taxonomy does not require technology at all," notes Daniel Rasmus, vice president and research leader at Giga Information Group. "A taxonomy is simply a way of classifying things."Still, there is a rapidly growing list of vendors offering taxonomy software and...