You’ve downloaded a new app. Maybe it’s a casual game like Candy Crush or a nifty dating app.You’re swiping through pics or crushing candy when a notification pops on screen. You’ve seen this before. “Skip this level?”“Looking...

Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic that not having a solid chunk of it can...

Taking a Strategic ApproachMedia organizations aren’t likely—or well-advised—to tackle the world as they pursue global content distribution. “Finding mission-critical targets in other territories” is an important starting point, Resnick...

It’s probably not surprising that WordPress powers 30% of the internet. But you may be surprised to learn that, at the time of this writing, over 2,300 websites run on WordPress were infected by malware, based on data provided (here, here and here) by PublicWWW,...

Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take...

All content management is not created equal. There are any number of sub-genres of content management, but two of the biggest are Web Content Management (WCM) and Enterprise Content Management (ECM). At times, these two may overlap but they are not the same, and each...

Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core...

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. Your average customer’s brain is wired to process visual content 60,000 times faster than text....

In 1927, Warner Bros. was a fledgling movie production business that spotted an opportunity: Audio. It was the first studio to produce and release a commercial feature film, The Jazz Singer, with synchronized audio including dialogue. Referred to as the first...

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingertips—something they knew a bit about. Now, things are getting audible with...

Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper, in a February 2018 interview. It’s a point other publications have arrived at already, either turning to digital-only editions or...

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...