Attracting an AudienceWhile strong promotion is always important for the success of an original series, creating a communications strategy can present fresh challenges for brands new to episodic content. “[HBO] wouldn’t put out Game of Thrones and then...

There was once a time when it was enough to put a website on a server to provide relatively stable access to it for people from all over the world. There may have been slight delays, but as websites often didn’t change for long periods of time and were comprised...

Do you know the average cost of straight up buying links in popular niches? Well, according to a study done last year by Ahrefs, that number is around $360. One of the reasons I decided to write about this topic is the increasing number of, let’s call them...

It is almost a truism that marketing has become highly technology-intensive. Even while IT spending in other categories remains flat or has declined, the marketing function's spending on technology has held up--even in the recessionary environment.A nearly ubiquitous...

Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's...

In today’s modern B2B organizations we collect data on all areas of the business from your website’s form submits to customer service calls. Regardless of how well you have established data governance rules in your organization, data still manages to get...

Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...

During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...

In the recent years, reaching out to your potential consumers has become a lot easier owing to the rapid growth of social media. Whether small or large, every business can leverage the power of social media to grow their market. However, social media isn’t all...