Sitecore Acquires Pectora
Sitecore acquired the development team and the intellectual property of Pectora, a long-standing Sitecore technology partner that provides web publishing solutions for deep integration with print-based projects. According to Sitecore, the combined offering is designed...
CMS Genesis: Who Did What When?
Content management, especially popularized as Web content management, is nearing its tenth anniversary. More and more CMS vendors are converging on a basic set of features that characterize a content management system. So I spoke to a number of vendors to see who...
Ingram Content Group Acquires Book Network Int’l Limited
Ingram Publisher Services LLC, an operating unit of Ingram Content Group, has acquired Book Network Int’l Limited; an international physical and digital book distributor, based in the UK. NBNi’s client service business will stand alongside...
VIDEO: From DX to CX–The Omnichannel Technology Stack Model
Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.Watch Tony Byrne's complete Digital Experience Conference presentation, A104....
The ‘It Girl’ of Content Marketing: Episodic Content
Attracting an AudienceWhile strong promotion is always important for the success of an original series, creating a communications strategy can present fresh challenges for brands new to episodic content. “[HBO] wouldn’t put out Game of Thrones and then...
Why the Future Belongs to CDN-Based Hosting
There was once a time when it was enough to put a website on a server to provide relatively stable access to it for people from all over the world. There may have been slight delays, but as websites often didn’t change for long periods of time and were comprised...
ROI on Structured Content
Making the business case for a technology change is primarily about your return on investment (ROI).Your investment to structure your content is likely to be much greater than the direct costs for a component content publishing system, including the software licenses...
Link Building Marketplace: Should You Participate?
Do you know the average cost of straight up buying links in popular niches? Well, according to a study done last year by Ahrefs, that number is around $360. One of the reasons I decided to write about this topic is the increasing number of, let’s call them...
Mobcrush Launches “Mobcam” for Simultaneous, One-Touch Live Streaming to All of the Their Social Platforms
Mobcrush -- a technology and entertainment company in the mobile gaming, live streaming, and the creator-driven media industry -- announced the launch of Mobcam, its live streaming tool for iOS devices. Mobcam offers the first mobile live streaming capability...
Bazaarvoice Announces Rating and Review Syndication
Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is. With access to Bazaarvoice’s vast retail...
Ricoh Announces DocuWare Acquisition
Ricoh Company, Ltd., announced a definitive agreement to acquire DocuWare, a leading provider of Content Services software. Headquartered in Germany and the United States, DocuWare provides cloud and on-premise document management and workflow automation software to...
Publishers Struggle to Keep Up With the Speed of Change
AI is transforming almost every industry—making things that we’d never even thought possible seem almost commonplace. Whether you’re a marketer using AI to automate tedious tasks, a doctor using it to help diagnose diseases, or a teacher using...
Army Publishing Directorate Chooses Adobe Solution
Adobe Systems Incorporated has announced that the Army Publishing Directorate (APD), U.S. Army Services and Operations Agency, Office of the Administrative Assistant to the Secretary of the Army, are adopting Adobe document integration solutions. The choice is...
A Guide to Email Marketing and Marketing Automation Tools
It is almost a truism that marketing has become highly technology-intensive. Even while IT spending in other categories remains flat or has declined, the marketing function's spending on technology has held up--even in the recessionary environment.A nearly ubiquitous...
H.W. Wilson Announces Biography Index: Past and Present
H.W. Wilson has announced a new version of Biography Index that combines the resource's full six-decade history of article indexing with coverage up to the present. Biography Index: Past and Present delivers the complete content of Biography Index from its 1946...
XyEnterprise Announces Acquisition by SDL
XyEnterprise, a developer of XML component content management and multi-channel delivery solutions announced that it has been acquired by SDL, a provider of Global Information Management (GIM) solutions. XyEnterprise brings to the SDL portfolio both XML publishing...
Applying the Secrets of Gamification to Your Digital Marketing Strategy
Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's...
5 Signs That It’s Time For Data Cleaning for B2B Companies
In today’s modern B2B organizations we collect data on all areas of the business from your website’s form submits to customer service calls. Regardless of how well you have established data governance rules in your organization, data still manages to get...
Content Writing: How To Access A Deeper Understanding Of Your Subject
Writing great content for your website is easier when you’ve got an in-depth understanding of your subject. It’s even better when your understanding is derived from personal experience because that builds rapport with your readers. However, even when your...
Four Ways to Build a Dynamic Content Marketing Machine from Scratch
Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...
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