It is almost a truism that marketing has become highly technology-intensive. Even while IT spending in other categories remains flat or has declined, the marketing function's spending on technology has held up--even in the recessionary environment.A nearly ubiquitous...

Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's...

In today’s modern B2B organizations we collect data on all areas of the business from your website’s form submits to customer service calls. Regardless of how well you have established data governance rules in your organization, data still manages to get...

Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...

During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...

In the recent years, reaching out to your potential consumers has become a lot easier owing to the rapid growth of social media. Whether small or large, every business can leverage the power of social media to grow their market. However, social media isn’t all...

Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and productivity and how it can...

WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...

Looking Beyond Advertising RevenuesIn terms of revenue models that VCs find compelling, advertising continues to play an outsize role. "The predominant model is, and will continue to be, advertising," says Lee. "There's still an opportunity to build an...