Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...

John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...

Enhancing FIND's RevenuesFIND (Federal Information & News Dispatch), a small electronic publisher that provides government and business information through third-party distributors, such as Factiva and LexisNexis, believes that its precise coding of documents has...

They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of...

According to the U.S. Copyright Office, "It is a principle of American law that an author of a work may reap the fruits of his or her intellectual creativity for a limited period of time." "Copyright" literally means the right to copy. There are more than 300 years of...

Sandra Wallace has already done her niche research and has created a relevance strategy in order to optimize her SEO efforts.Both of these strategies take a fair amount of creativity and critical thinking. In order to stay current with her competitors she will need to...

Thousands of words have been written—including in EContent—about the power of the U.S. Latino market. Marketers are enthusiastically trying to capture the attention of this growing group, but Nielsen is taking a look at a different demographic that we all...

Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary...

Validation is one of the most important tools an email marketer can use. With it, you get a better understanding of which addresses on your email lists are truly valid and which are potentially damaging your reputation just by receiving (or rejecting) your email. To...

Creating New Content Going Forward While a content reuse strategy can help you get your current content in the best shape for reuse, it's also important to have a plan for how you are going to create content going forward to ensure that it will be easier to use...