How to Achieve Personalization on a Global Scale
As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state,...
Q&A: Content Infrastructure and the Future of the Web
You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of Contentful. about content infrastructure, the...
Addressing the Challenges of Social Media in a Global Market
The More Things Change, The More They Stay the SameAlan Guinn is managing director of The Guinn Consultancy Group, based in Bristol, Tenn. "Social media and the rapid response of it brings home the differences in communication across various groups of people," says...
The Misconception About Attention Spans, and What It Means For Marketers
If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...
Podcasting Needs Version 2.0
I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the lack of genuine innovation around its...
The Web CMS Project Lifecycle
One of the reasons web CMS projects are so hard is that organizations don’t do them very often. Lessons learned are forgotten a year or so after the project is finished, people move on, and, by the time the web CMS is under review again, most of the previously...
Why Content Marketers Need Intelligent Content
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.Ask any marketer...
The Key to Content-Heavy Apps
USE THE POWER OF PUSH MESSAGESAbout 31% of Americans connect to news via alerts according to "How Americans Get Their News," a March 2014 study by the American Press Institute (API). The unique benefits of mobile, such as geolocation, add additional relevance to...
NRC-CISTI Information Delivery and Library Services Contract Goes to Infotrieve
Infotrieve, Inc. has signed a 5-year contract with the National Research Council Canada Institute for Scientific and Technical Information (NRC-CISTI) to provide document delivery and library services to the Canadian and international research communities. Infotrieve...
Simon & Schuster Announces Author Portal, Other Pubs Follow Suit
Simon & Schuster introduced its Author Portal, an online source of information and support for authors and illustrators throughout the publishing process. The Author Portal features the My Sales service, which gives authors and agents up-to-date sales information...
Facebook: From Social Media Site to Entertainment Portal
There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games,...
A Vertical Guide to Content Marketing
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own...
Q&A: How Podcast Advertising is Changing
The popularity of podcasts is soaring with more than 700 million active podcasts available in 2019 (though some would argue they're in need of makeover). But whether you’re into true crime, comedy, or culture podcasts you probably hear the same ads over and over...
Marketing Malpractice: What You Need to Know
In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this...
A Guide to Robotic Process Automation Software
RPA is an imaginative acronym that alludes to robots but the reality is more prosaic. RPA or Robotic Process Automation actually refers to software that automates repetitive tasks performed by office workers. RPA robots are intended to mimic tasks performed by humans...
Capitalizing on Seasonal Content Strategies that Will Drive Brand Awareness
Pumpkin spice has hit the market—and love it or not, we can all agree that it is creating a marketing buzz. A Nielsen study found that one in three people picked up a pumpkin-flavored product between the fall season and Christmas—that includes everything...
Four Alexa Skills That Take Publishing Further
In studying a wide variety of Alexa skills – Alexa's term for an "app" that resides within Echo devices and other Alexa-enabled hardware – I've identified four Alexa skills that are worth studying for how they extend content belonging to...
Formstack Announces Online Document Generation Software, Formstack Documents
Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to...
Can Machine Learning Help Fight Fake News?
It’s 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a...
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