EPA Chooses Documentum ECM
Documentum, a provider of enterprise content management (ECM) software, has announced that the U.S. Environmental Protection Agency (EPA) has selected the Documentum ECM platform as the standard for records management and document management applications throughout...
New Study Reveals Customer Service and Channel Preferences
The results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service....
An Inseparable Pair: The Impact of Social Media and Content Marketing
Having lots of content is great, but it's nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Many believe that social media and content marketing are interchangeable, but they’re not—they are...
How to Use Authenticity, Brands, and Visuals to Engage Millennials
Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be...
6 Unforgettable Mistakes in Content Distribution
Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.According to a report...
Data Gran Releases AdOptimizer, Artificial Intelligence Tool for Facebook and Instagram Advertising Campaigns
Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by...
Six in 10 Google Search Results Lead Online Shoppers to Fake Goods
Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...
The Invisible Ecommerce Thief: Online Journey Hijacking
You’ve finally done it. Through countless hours and funds dedicated to planning, designing, testing, and implementing the perfect online customer journey, the job is complete. It took tremendous collaboration between organizational departments and third-party...
How to Achieve Personalization on a Global Scale
As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state,...
Addressing the Challenges of Social Media in a Global Market
The More Things Change, The More They Stay the SameAlan Guinn is managing director of The Guinn Consultancy Group, based in Bristol, Tenn. "Social media and the rapid response of it brings home the differences in communication across various groups of people," says...
The Misconception About Attention Spans, and What It Means For Marketers
If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...
Podcasting Needs Version 2.0
I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the lack of genuine innovation around its...
Q&A: Content Infrastructure and the Future of the Web
You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of Contentful. about content infrastructure, the...
Why Content Marketers Need Intelligent Content
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.Ask any marketer...
The Web CMS Project Lifecycle
One of the reasons web CMS projects are so hard is that organizations don’t do them very often. Lessons learned are forgotten a year or so after the project is finished, people move on, and, by the time the web CMS is under review again, most of the previously...
NRC-CISTI Information Delivery and Library Services Contract Goes to Infotrieve
Infotrieve, Inc. has signed a 5-year contract with the National Research Council Canada Institute for Scientific and Technical Information (NRC-CISTI) to provide document delivery and library services to the Canadian and international research communities. Infotrieve...
Simon & Schuster Announces Author Portal, Other Pubs Follow Suit
Simon & Schuster introduced its Author Portal, an online source of information and support for authors and illustrators throughout the publishing process. The Author Portal features the My Sales service, which gives authors and agents up-to-date sales information...
The Key to Content-Heavy Apps
USE THE POWER OF PUSH MESSAGESAbout 31% of Americans connect to news via alerts according to "How Americans Get Their News," a March 2014 study by the American Press Institute (API). The unique benefits of mobile, such as geolocation, add additional relevance to...
Facebook: From Social Media Site to Entertainment Portal
There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games,...
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