How Brands Can Use the Story Matrix to Create an Editorial Calendar
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across...
Marketing With AI: Chatbots Are Smarter Than You Think
As the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the digital age. Marketers have done well by...
A Guide to Sentiment Analysis Tools
MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and social content, etc.) in that direction....
The Stages of Digital Transformation
A quick glance at the list of unicorns (aka privately held startups that are worth a billion dollars or more) reveals a common thread of digital technology used to disrupt existing industries. These digitally native companies (such as WeWork in shared workspaces,...
Avoid These 5 Content Management Pitfalls
Fall is my favorite time of year - the foliage is stunning, everything smells like pumpkin spice, and I get to wear cozy sweaters and rain boots! Fall is also a great time of year to start thinking about year-end, and how you can improve your content management...
5 Psychological Concepts That Can Improve Your Content Marketing
Content marketing seems simple on the surface; write content that people want to read, and they’ll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an...
To Improve Customer Experience, Improve Employee Engagement
2016 has had its share of customer experience challenges—airline system outages, tainted burrito ingredients, and exploding balancing scooters. How can corporate chiefs allow an environment in which checks and balances don’t catch these mistakes? Are the...
What Live Streaming Means for Content Publishers
You can barely open up your web browser without the words "live streaming" smacking you in the face. Whether it's someone raving about Periscope or claiming you must be on Meerkat or risk missing out on the "next big thing," you're surrounded by the reality that is...
Use Ebooks to Boost Your Company’s Profile and Bottom Line
BEFORE BYLINING AND PRIOR TO PUBLISHINGEager to attack that keyboard and start churning out the pages? Curb that enthusiasm for a moment, and remember to complete the necessary due diligence first. That starts with researching the competition closely to learn what...
The Art of Having a Proactive SEO Strategy
Being proactive in SEO is perhaps the most abstract of the 5 Pillars of SEO. It is also perhaps the most important. The simplest way to think about proactiveness and how it relates to SEO is to always be informed and prepared. Sandra Wallace not only needs to...
A Guide to Web Content Management for Multichannel Delivery
In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, "multichannel" referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing...
EContent Infographic–Content Localization by the Numbers
7 Ways to Create a Premium Edition of Your Ebook
If you've published a digital book designed for e-readers such as Kindle, you should consider taking that same content and publishing it with additional media as a premium version, at a premium price, for users willing to pay more for more content.With Apple's iBooks...
Social Media Debate
While it might seem that choosing the 100 companies that matter most in the econtent industry is our biggest challenge in this issue, I find the more difficult (and fun) aspect of participating in the selection of the annual EContent 100 list is figuring out what the...
Salesforce Launches CMS
Salesforce announced the launch of a content management system, Salesforce CMS. According to the company, Salesforce CMS is a hybrid CMS that allows content creators to draft content and then "syndicate it to any digital touchpoint, whether it’s an...
The Atlantic Makes a New Mark
The Atlantic has launched a new design and product experience—most striking through a new logo and visual identity; a complete redesign of the print magazine, beginning with the December issue, out today; and an iOS app that now offers a more curated, visual,...
In Focus: Newstex, LLC
Type “Newstex” into a search engine and not only do you pick up a number of hits on the company itself, but you’ll find links to individual bloggers proudly announcing their affiliation with Newstex’s Blogs on Demand. This pride is justified,...
An Interview with Svetla Yankova, Product Marketing Manager, Telerik
Name With the Face: Svetla YankovaJob Title: Product Marketing ManagerOrganization: TelerikURL: sitefinity.com; telerik.comJob FunctionIn her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses...
Localizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
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