Three Ways Transparency is Changing the Ad Industry
Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer’s principal analyst Jillian Ryan, quoted in an eMarketer article from June, “transparency and control” have been...
Jim Edmunds, President and CEO of Ingeniux Corporation: Great Content Enables Great Innovations
View from the Top by Jim Edmunds, President and CEOBefore starting Ingeniux I made my living telling stories. As a producer at Electronic Arts for video games, an independent film maker, and helping pioneer the digital news industry with the launch of MSNBC at...
3 Reasons Why Blogging is Your Most Powerful Branding Tool
It seems like every brand – company and personal – these days is blogging, contributing to a blog, or generally sharing their unique insights on a nearly every subject imaginable. Many businesses struggle to get their blogs going because they believe their...
The Top 100 Companies in the Digital Content Industry: The 2015-2016 EContent 100
The EContent 100 List of Companies that Matter Most in the Digital Content Industry is now in its 15th year, and big changes have been afoot. We added new judges, new categories, and as a result, we've got many new companies on the list. Among other changes, this year...
Bradley J. Scher, CEO of Acquire Media: Solutions For the Federated Searching of Data Stores Across the Enterprise and Beyond
View from the Top by Bradley J. Scher, CEOIn the last few years as I've thought about the Enterprise Content Management (ECM) space where I've worked for over two decades, I've found myself coming back to the expression, "May you live in interesting times."While the...
The Top 100 Companies in the Digital Content Industry: The 2014-2015 EContent 100
The EContent 100 list is now in its 14th year, and it has not gotten any easier for the judges to narrow down the list to just 100 companies. This year, we had three new judges and lots of new companies to consider. We also included a new category: Big Data. These...
The Job of the Free Press Is to Tell the Truth, Whether We Like It or Not
A free press is a cornerstone of any free society. Lately, it’s been under attack, becoming the whipping boy of anyone looking for an easy target. Politicians and the press have an adversarial relationship, but there’s usually at least some semblance of...
Is Podcasting Replacing the Company Newsletter?
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and...
7 Tips to Help Choose the Best Supply-Side Platform for You
The ad-tech industry is becoming increasingly complex. Publishers used to have a pretty straightforward approach to programmatically selling their inventory. Now, however, they must consider a wide range of parameters in order to build equity from their biggest asset:...
Q&A: What is Content Experience?
You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the...
The Fake News Conundrum
We have a truth problem that is being driven by the internet. Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California...
The 100 Top Companies in the Digital Content Industry: The 2011-2012 EContent 100
Introduction to the 2011-2012 EContent 100 List and categories.Adobe Systems, Inc.Content Creationwww.adobe.comAlacra, Inc.Distribution & Delivery www.alacra.comAlexander Street Press, LLCDigital Content Providerwww.alexanderstreet.comAlfresco Software, Inc.Web...
Are You Relying on the Wrong Online Sources?
Content isn’t created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many content marketers neglect the importance of...
H.W. Wilson’s Children’s Catalog Available on WilsonWeb
H.W. Wilson has announced that a new 19th edition of Children's Catalog is currently available on WilsonWeb and in print. Children's Catalog presents a collection of fiction and nonfiction works, story collections, picture books, graphic novels, and magazines...
Perceptive Software Releases ImageNow 6.0 Sunflower
Perceptive Software, Inc., has announced the general availability of ImageNow 6.0 Sunflower, the latest version of the company's flagship document management, imaging, and workflow software suite. ImageNow 6.0 Sunflower features enhancements designed to simplify...
Your Guide to the World of Bots
Bots are a mix of algorithms and coding created to process a task or set of functions. They’re made to process repetitive actions autonomously and can be fairly easy to build, thanks to a variety of tutorials and free coding like Venture Beat's guide to building a...
The Freemium Frenzy: Is This the Right Monetization Model for You?
The Ebook EquationFreemium can be applied successfully to a variety of products-especially ebooks, experts say.In the ebook arena, many publishers today sell access to installments of unending works. Authors upload chapters that readers can sample for no charge or...
Pinterest Makes Small Businesses Shoppable with Pinterest Shop
Pinterest Launches Pinterest Shop — a brand new shopping profile — as part of Small Business Saturday (Nov. 30). In this new profile hand-curated by Pinterest, you’ll find hundreds of shoppable Product Pins from 17 different small businesses that...
4 Winning Content Strategies for Building Brand Trust
Brand trust is not a new concept. Yet now, more than ever, the need to nurture brand trust is crucial. Before your company can persuade a new customer to purchase its products or services, you have to convince your target audiences that your business has their...
DataPower Integrates with F5’s BIG-IP Product
DataPower Technology, Inc., a provider of intelligent XML-Aware Network (XAN) infrastructure, has joined F5 Networks' iControl Alliance Program in order to deliver and market joint solutions with F5 Networks. As part of the alliance, the companies have demonstrated...
Joe Pulizzi’s The Tilt Newsletter
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